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creativeBTS

Every week, go behind the scenes with marketing and creative leaders. This podcast will go deep into the process of how great marketing campaigns and creative projects are taken from idea to launch. You’ll learn how different companies develop their strategies, manage their processes, structure their teams, collaborate with stakeholders, and which tools they use to make it all happen. Host Brian BRead More

episodes

Paul Bae, Director of Social for the OKC Thunder, on growing a social team

Sep 17, 2020
55 min
Paul Bae is the Director of Social Media for the Oklahoma City Thunder, a professional basketball team in the NBA. Paul has previously worked in a number of different industries outside sports as well at companies like Google and CBS. Brian and...
Sep 17, 2020 • 55 MIN

Alexis Robinson, Owner of One Brand Agency, on building brands for athletes

Sep 10, 2020
51 min
Alexis Robinson is the owner of One Brand Agency, a brand management agency that focuses on building brands for athletes and influencers. Brian and Alexis go behind the scenes to talk about athlete branding, what athletes can do to attract brands...
Sep 10, 2020 • 51 MIN

Mo Mooncey "The Hoop Genius", Sky Sports NBA Presenter, on building your audience as a content creator

Sep 2, 2020
47 min
Mo Mooncey, aka "The Hoop Genius", is an NBA Analyst and Presenter at Sky Sports in London. Mo is also the Founder of Hoop Genius, a popular basketball YouTube channel and podcast in the UK. Mo went from writing and producing videos in his dorm...
Sep 2, 2020 • 47 MIN

Geoff Miles, VP of Marketing at Bev, on building a startup consumer brand

Aug 19, 2020
34 min
Geoff Miles is the VP of Marketing at Bev, a beverage brand that promotes female empowerment in business and beyond. Geoff was previously the Co-Founder of Collective Agency that supported progressive political and social organizations through...
Aug 19, 2020 • 34 MIN

Matthew Desmond on building the Sports Creative Community

Aug 12, 2020
29 min
Matthew Desmond is the Founder of the Sports Creative Community, a group of creative professionals in the sports industry with over 4,800 active members. After working on creative teams at sports and media organizations, Matthew saw a need to bring...
Aug 12, 2020 • 29 MIN

Elizabeth Paige Fierman from ESPN's Audio Division on Event Marketing

Aug 5, 2020
45 min
Elizabeth Paige Fierman is a Senior Manager for Events and Marketing in ESPN's Audio Division. She develops and executes on events and marketing programs for all live podcasts and broadcast events for titles including: Golic and Wingo, 30 for 30...
Aug 5, 2020 • 45 MIN

Jason Schulweis, Head of Partnerships at Morning Brew, on building a B2B Media Company

Jul 29, 2020
42 min
Jason Schulweis is the SVP, Head Partnerships at Morning Brew, a B2B media company that covers a wide variety of topics and has over 2M subscribers. He oversees the Revenue Org, consisting of Sales, Account Management, Integrated Marketing,...
Jul 29, 2020 • 42 MIN

Todd Radom, renowned sports designer, on creating team logos for the BIG3 Basketball League

Jul 21, 2020
46 min
Todd Radom is a graphic designer who is responsible for many of the logos used in American sports, including the Washington Nationals, Los Angeles Angels, the Super Bowl, and the Basketball Hall of Fame. We go behind the scenes to talk about his...
Jul 21, 2020 • 46 MIN

Sam Pezz, previously a Producer at Thinkmodo, on branded entertainment

Jul 14, 2020
53 min
Sam Pezz is a Webby, Clio, and Shorty award-winning Producer with a unique background in branded content, viral marketing, film and event production, media distribution and promotion. For the past two years he has been overseeing programming and...
Jul 14, 2020 • 53 MIN

Brian Gundell on sports branding and identity development

Jul 8, 2020
49 min
Brian Gundell is the Principal Creative Director at the Brian Gundell Graphic Design Company and has worked with many sports organizations including the University of Washington, Miami Dolphins, Kansas City Chiefs, San Diego Padres, San Francisco...
Jul 8, 2020 • 49 MIN

Junae Brown from Browned 2 Perfection Agency on Authenticity Marketing

Jun 26, 2020
54 min
Junae Brown is the Founder of Browned 2 Perfection Agency and marketing strategist. She can also be found on twitter as the "Beyoncé of Marketing". We go behind the scenes to talk about her journey working in the music industry, starting her own...
Jun 26, 2020 • 54 MIN