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WojCast - What is Digital Empathy?

Business • Technology

I'm Woj Kwasi, founder of Kwasi Studios. Join me in conversation with some of the world’s digital elite and leading entrepreneurs to undercover the secrets to their business and online success, including How to overcome adversity to build a thriving business, mastering authenticity and discoveringRead more

Popular episodes

Wil Reynolds - I Am Whatever You Say I Am - Human To Human (Episode 19)

Mar 27 • 54:27
This is the last episode of WojCast Season 1 and it is time to get into some real company shit.
It's the final episode of WojCast for season 1 and what better way to cap things off then with the straight-shooting head of SEER interactive Wil Reynolds.
Prepare yourself and the rest of the marketing industry to take a long hard look in the mirror as Wil strips away all nicetie...

Nathalie Nahai - What Makes People Click - Human To Human (Episode 18)

Mar 19 • 24:44
Why do people do the things they do, buy the things they buy and like the things they like?
On Episode 18 our heroes brave the wilds of the human mind with the web psychologist, Nathalie Nahai, to find some answers.
In Nathalie's interview, we learn about the role web psychology plays in business, especially on digital platforms, plus we learn about the ways people engage wi...

Melanie Spring - Changing The World One Brand At A Time (Human To Human | Episode 17)

Mar 12 • 28:56
Being a badass and branding go hand in hand, but doing business and thinking about the humans involved in it on both sides of the deal has a tendency to get lost in the shuffle.
On episode 17 brand strategist Melanie Spring joins Woj and Bobby to talk about her cross-country journey to uncover the lesser known stories of businesses across America.
Whether big or small, every...

Oli Gardner- The Name's Page, Landing Page - Human To Human (Episode 16)

Mar 5 • 01:04:44
What kind of madman would actually consider changing his name to Landing Page?
Our own Woj Kwasi had an inkling Oli Gardner fit the bill. That's why he pinned down the globe-trotting orator for an insightful interview at MozCon for episode 16 of WojCast.
Woj and Oli explore Oli's journey from Edinburgh to Canada, Unbounce's history and its future with artificial intelligence...

Marty Weintraub - Psychographic Killer - The Future: Resistance Is Mobile (Episode 15)

Feb 26 • 48:09
There is a killer on the loose!
The Psychographic Killer and founder of the company Aimclear, Marty Weintraub, joins Woj & Bobby for a mind-blowing episode of Wojcast.  
A musician by trade, Marty continues to rock the proverbial casbah and everything else he touches with his incredible audience and customer acquisition tactics. Join our heroes on episode 15 as they take a j...

Gianluca Fiorelli - 'Luca's Linguistic & Literary Lessons (The Future: Resistance Is Mobile | Episode 14)

Feb 19 • 38:47
Every great sci-fi flick deserves a sequel.
Gianluca Fiorelli returns for the second part of his interview to discuss how humanistic studies influences his international SEO work. From the evolution of language to literary theory, Gianluca's academic background makes him a powerhouse in digital marketing.
The meaning of words and interpretation of content may one day be mono...

Gianluca Fiorelli - Sci-Fi & Reality Converge - The Future: Resistance Is Mobile (Episode 13)

Feb 12 • 40:36
Don't forget that the internet is a global force to be reckoned with.
It's time to talk international strategies with SEO senior consultant Gianluca Fiorelli.
 Based in Europe, Gianluca has a unique perspective of the digital marketing landscape. By operating at the crossroads of a culturally diverse market, Gianluca has been a witness to the tactics that work on the global ...

Geraldine DeRuiter - The Forever Ready Everywhereist - A Case Study In Transparency (Episode 12)

Feb 5 • 44:19
We love Jeff Goldblum, but not as much as Geraldine DeRuiter.
On episode 12 Woj and Bobby take a trip with the jet-setting Everywhererist to discover the roots of her liberating travel ethos, where failing at a vacation is impossible and getting lost is all part of the master plan.  
After writing her first book, All Over the Place: Adventures in Travel, True Love, and Petty...

Rand Fishkin (Pt.2) - Being Authentic Online - A Case Study In Transparency (Episode 11)

Jan 29 • 40:10
Seattle may have lost the Supersonics but it kept one of its great homegrown resources, Moz founder Rand Fishkin.  
On Episode 11, Rand reflects on the challenges his company will face as his team attempts to return the business to profitability and return to its SEO roots.
As always, Rand is especially transparent in explaining the tools and strategies Moz has at its dispos...

Rand Fishkin - Being Authentic Online - A Case Study In Transparency (Episode 10)

Jan 22 • 24:30
Fancy running your own company?
Sweet! But before you go all Trump and start waving your CEO flag it's time to put some serious thought into the ideas that will form the foundation of your company.  
You may know what you do well but do you honestly know why you do it? Values are everything and few founders represent what they believe as openly as Moz's Rand Fishkin.
On episo...

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