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What It Means

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The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

Popular episodes

Predictions 2022: B2C CMOs Need To Adapt Or Get Sidelined

Dec 2 • 26:58

Predictions 2022: Human Creativity Will Power Technology

Nov 18 • 31:57

Predictions 2022: How CX Can Shine In A Year Of Shortages

Nov 11 • 31:49

B2B Buying Has Changed. How Should Marketers Respond?

Nov 4 • 33:01

What’s Next For The CDO?

Oct 28 • 35:31

How B2B Marketing Leaders Can Plan For An(other) Unpredictable Year

Oct 21 • 31:11

The Risks And Rewards Of Biometric Data

Oct 14 • 30:58

Transformation, Not Adaptation, Will Be Key For B2B Sales Leaders In 2022

Oct 7 • 28:41

Chasing The ROI Of Sustainability In Tech

Sep 30 • 31:48

Could The Chip Shortage Derail Your IT Transformation?

Sep 23 • 23:58

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