Uncooked

Jacqueline Lieberman & mediaMAR

business, "society & culture", education
When we think about marketing, it’s easy to forget that marketing is simply people talking to other people. As a strategist, I’ve seen how research creates tidy buckets of human behaviors, which dictate how brands + people interact. And while there’s value in those tidy buckets, sometimes the goodRead more
Wondering where to start with Uncooked? Fans of the podcast have clipped their favorite moments: check out a list of the best episodes below. Want more podcast clips? Get the Shuffle app.

Best Episodes

Nonfiction Research: How Bank Robbers + Navy Seals Reveal Human Insight Part 1

Nov 16, 2020

"Uncooked: A Marketing Insights podcast"

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On today’s episode of Uncooked, Ben Zeidler shares why his company, Nonfiction Research, is dedicated to revealing a deeper human truth and why they are looking to “gleefully violate the norms of traditional research. Do you like to bend research to your will? Or are you willing to see where theRead more

Uncooked: Episode Wrap Up So Far

Nov 9, 2020

"UNCOOKED: A Marketing Insights Podcast A 13 min. snack for your brain!"

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Today on Uncooked, I’m reflecting on the last few episodes, revealing key insights about Gen Z decision-making, brand identity, and why we need to connect with our audiences now more than ever. I’m also sharing how brands can help our audiences find balance between our digital lives and analogRead more

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Brand Spotlight GreenPal: How the Uber of Lawncare Services Is Changing the Game for Small Businesses

Feb 22, 2021

"UNCOOKED: A Marketing Insights Podcast Featuring GreenPal the Uber of lawncare "

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Today’s episode of Uncooked is a spotlight on entrepreneurship. Bryan Clayton reveals how he matched thousands of small businesses to home owners needing lawn care service through Uber-like technology. No matter what business you’re in, this episode discusses the grittiness of playing the longRead more

Nonfiction Research Part 2: What We Can Learn from Spying on Your Spotify Playlists

Nov 23, 2020

"UNCOOKED: A Marketing Insights Podcast Ep. 9: How spying on our Spotify playlists reveal deep human emo"

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Before reading on, you may want to check the privacy status of your Spotify playlist. On today’s episode of Uncooked, I’m continuing my conversation with Ben Zeidler as we discuss the problem with “happy washing” emotions in today’s marketing and the revelation  Nonfiction discovered whileRead more

Brand Spotlight Ember Tech Co.: What Temperature Do You Like Your Coffee? Ember Knows.

Feb 15, 2021

"UNCOOKED: A Marketing Insights Podcast"

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On today’s episode of Uncooked, we’re discovering why personalization is the key to our brand-loving hearts, starting with a tech company that helps you maintain the perfect temperature for your favorite beverage. Jolene Abbott, from Ember Technologies,joins me to discuss understanding consumerRead more

An Insights Throwdown: How We've Changed As People + How Brands Should Respond

Feb 2, 2021

"UNCOOKED: A Marketing Insights Podcast Ep. 16 How we’ve changed as people. Check it out. "

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On today’s episode of Uncooked,. I wanted to bring to you, cultural insights that have been swirling in my head from reports I’ve been reading lately. Insights which pertain to how the pandemic has affected our behaviors and how brands should respond to the major shifts. We’re changing as peopleRead more

Brand Spotlight Grovemade: How Bamboo, Burning Man and the iPhone 4 Shaped a Company

Nov 30, 2020

"UNCOOKED: A Marketing Insights Podcasts "

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Success is less about skill and more about making something beautiful and different for the right people. On today’s episode of Uncooked, I’m sitting down with Ken Tomita CEO and Co-founder of Grovemade workspace accessories out of Portland, Oregon.  We go way deeper than the products he makes, asRead more

Brand Spotlight: How the Blackwing Pencil Company Doesn't Do Marketing

Oct 26, 2020

"UNCOOKED: A Marketing Insights Podcast A Brand Who Doesn’t Do Marketing"

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What do a pencil, a folk singer named Woody Guthrie, and the Grapes of Wrath have to do with creating a cult-like following? In this episode of Uncooked, I’m speaking with Alex Poirier, Brand Manager of Blackwing Pencil Company and we’re diving into how they’ve created life-long fans by obsessingRead more

Part 1: How Can Brands Be More Human?

Oct 19, 2020

"UNCOOKED: A Marketing Insights Podcast "

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In the current social climate, brands feel the need to act but don’t know what action to take. In this episode of Uncooked, I’m asking marketers and agencies what brands need to do in order to become more human. Listen in as we explore the psychology of fear and anxiety, the importance of listeningRead more

A Raw Take on 2021 Trends with Heidi Waldusky

Jan 18, 2021

"UNCOOKED: A Marketing Insights Podcast Ep. 15: You don’t know Heidi, but u should."

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On today’s episode of Uncooked, Heidi Waldusky from Ad Age and Jacqueline riff on a few emerging trends headed our way in 2021. Listen in as we discuss the pressure of appointment-only shopping, the positive impact of pandemic dining, the love some fans have for branded merchandise and finally,Read more
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