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This Old Marketing


Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rantsRead more

Popular episodes

Special Episode 300: From Apple to Disney and Why We Still Hate Facebook

Dec 3 • 01:21:44

Special thanks to Gary Busey for his amazing introduction, to Pamela Muldoon for her sultry voice, and to JK Kalinowski for his design chops....

Content Marketing Trends, Pet Peeves and the Best Business Books of All Time [Special Episode] (299)

Nov 23 • 01:02:51

In this special Thanksgiving episode, Joe and Robert answer these seven questions:...

NFTs for Marketing: Stunts vs. Utility (298)

Nov 19 • 01:06:33

Is Disney going metaverse? Of course they are, but should they at this point? Joe and Robert discuss exactly what Disney needs to do (and, of course, they will be correct)....

The Token Subscription Model (297)

Nov 12 • 59:25

With three episodes until the amazing 300th This Old Marketing episode, Joe and Robert discuss the token as a subscription model. Specifically, what would the New York Times look like tokenized?...

Is Facebook's Move to Meta Good or Evil? (296)

Nov 5 • 01:05:25

The big news of the week was Facebook's name change to Meta (for metaverse). But was the purpose of it to distract the The Facebook Papers?...

The Platform Wars Heat Up (295)

Oct 29 • 01:04:11

Apple's new mobile privacy terms are creating problems for both Snap and Facebook. Twitter showed improvement. Spotify is shining....

Donald Trump Launches TRUTH Social (294)

Oct 22 • 01:07:34

In headline news, former President Donald Trump launches a right-wing social network called TRUTH, and does it inside a SPAC....

The Creator Economy Is Not Failing (293)

Oct 15 • 01:10:54

Meredith's sale says big things about the future of media. Joe and Robert break down the what and why....

Facebook Conspiracy Theories (292)

Oct 8 • 01:06:29

This week, Joe and Robert discuss the outage heard around the world...Facebook. What does it mean for marketers and creators?...

9 Content Marketing and Creator Economy Strategies (291 - Special Episode)

Oct 1 • 48:44

In this very special Content Marketing World episode, Joe and Robert break down their 2021 keynote presentations, talking about the opportunities in the creator economy, for content entrepreneurs and for content marketing professionals....

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