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The Uplow'd By 84.51°

News • Technology

84.51° launched The Uplow’d because we’re curious about so many things, and we’re betting you’re curious, too. Each month, we’ll delve into topics such as AI, Machine Learning and Data Science that we’re shaping, solving or simply learning about.

Popular episodes

Shaping a new normal

Jul 12 • 12:52

When COVID-19 took hold in early 2020, the grocery industry found itself facing an unprecedented rate of change. Brands and retailers were suddenly forced to navigate near-constant shifts in customer behavior and consumer sentiment....

A Summer of Celebrations with guest Barbara Connors

Jan 26 • 20:15
On this first episode of 2021, we welcome Barbara Connors, VP of Commercial Insights, to discuss the warm summer months ahead, and the consumer trends that CPGs can expect as we head into the second year of COVID-19 and the impact the vaccine roll out may have on consumers. Barbara walks us through the research the Commercial Insights team has completed to shed some light ...

Consumer Perceptions and the 2020 Holidays with guests Erika Penrose and Logan O'Neil

Nov 23 • 17:43

On this special Thanksgiving episode of The Uplow’d, we welcome guests Erika Penrose and Logan O’Neil to discuss the recent research completed by 84.51° on consumers’ perceptions about COVID-19. We’ll discuss how shoppers’ attitudes about the pandemic have evolved over time since the outbreak, and how brands can expect this to impact spending around the upcoming holidays. ...

Winning the Digital Aisle with guests Kelsey Crookes and Peter Johnson

Oct 26 • 31:38

On this episode, guests Kelsey Crookes and Peter Johnson talk about the shift of grocery shopping from in-store to online. We’ll chat about the partnership between Kroger Precision Marketing and Microsoft PromoteIQ that is helping brands win business in today’s digital aisles. We also a shine a light on important holiday marketing trends in ecommerce....

Testing the Power of Plant Based Foods with guests Julie Emmett, Jessica Mahan and Eric Wolfe

Sep 29 • 23:54

Today on The Uplow’d, we welcome Julie Emmett, Jessica Mahan and Eric Wolfe to discuss an in-store test conducted on behalf of the Plant Based Foods Association to uncover how Kroger shoppers are responding to plant-based meat products across the midwestern U.S. We’ll learn about the surprising results of this test, and what it means for the future of plant-based meats. ...

SPECIAL EDITION: Data Science Development Program with guest Tyler Uher

Sep 7 • 16:07
On this special edition of The Uplow’d, we welcome Data Scientist Tyler Uher to discuss the 84.51° data science development program. Tyler, who joined 84.51° in June 2019 via the program, tells us what drew him to choose a career with 84.51°, and what the recruiting process was like for him.    Tyler has a BBA in Business Analytics from the University of Notre Dame. In his...

GIS Hunger Mapping with guests Charles Hoffman, Dr. Robert Kahle and Gloria Roderick

Aug 24 • 35:11

On this episode of The Uplow’d, we welcome 84.51° Data Scientist, Charles Hoffman, along with Dr. Robert Kahle and Gloria Roderick from the Riley Center for Livable Communities at the College of Charleston to talk about using modern science to fight hunger. We explore how geographic information systems (GIS) technology has been applied to map the areas where community memb...

AutoMINs with guests Amanda Jack, B.J. Schmidt and Greg Noble

Jul 27 • 29:56

On this episode of The Uplow’d, our guests Amanda Jack, B.J. Schmidt and Greg Noble give us a behind-the-scenes look into what goes into store ordering, and how the recent introduction of a system called AutoMINs puts data behind each order placed to keep store shelves stocked. ...

Creating a More Effective Media Ecosystem for CPGs with guests Halli Goddard and Gaurav Shirole

Jun 30 • 24:35

Today on The Uplow’d, we welcome guests Halli Goddard (Advanced TV Product Lead, KPM) and Gauarv Shirole (Head of Measurement, Roku) to discuss the partnership between Kroger Precision Marketing and Roku. We discuss the new ways this partnership is able to connect CPGs to shoppers, while also closing the loop between ad spend and sales to make media dollars more accountable. ...

SPECIAL EDITION: ITOPiA and Creating an Introvert-Friendly Workplace with guests Jennifer Kahnweiler and Ryan Showalter

Jun 16 • 43:46
On today’s SPECIAL EDITION of The Uplow’d, we welcome guests Jennifer Kahnweiler, author of Creating Introvert-Friendly Workplaces, and 84.51° Director of Consulting, Ryan Showalter, to talk about ITOPiA. This associate resource group was created specifically to provide support and resources for 84.51°’s introverted employees. We’ll talk about the unique challenges that in...

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