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The Sports Entrepreneurs Podcast by Marcus Luer

Business • Sports

The Sports Entrepreneurs Podcast is an “audio biography” series with the leading Entrepreneurs and Movers & Shakers in the business of Sports & Esports of the past 40 years. Marcus drills deep into the career of his guests, what worked and what didn’t, the learning from the good, bad and ugly. Read more

Popular episodes

Chris Lencheski, “Motorsports in the Blood”

Nov 26 • 01:41:22

Chris Lencheski, also better known as “SKI” in the industry is a true serial sports Entrepreneur from his early days around the Atlanta Olympics to his very successful years across global motorsports.  SKI & Company left its mark on the industry on many levels and Chris till today continues to shape the industry.  Great insights and learning from his own businesses to the ...

Michel Masquelier, ”From Intern to Chairman - 35 years at IMG”

Nov 10 • 01:18:39

Michel Masquelier had an incredible career with IMG over 35 years starting as an Intern and finishing as the Chairman of IMG Media and SNTV.  Over that time he had the privilege to work with and learn from the charismatic owners from Mark McCormack,  Ted Forstmann to Ari Emanuel at the end.  Pioneering a variety of new innovations and setting up new business units over his...

Hide Arai, ”Japanese Influence in Sports”

Oct 27 • 01:04:22

From his two decades with DENTSU Sports to now 17 years with FIFA, Hide Arai has been at the heart of the Japanese presence in sports marketing globally for decades.  Great stories and insights into the Japanese Advertising Giant’s influence in global sports for the last 40 years, driven by the emergence of Japanese super brands.  And a short discussion about FIFA’s state ...

Murray Barnett, ”Media & Sponsorship Unpacked”

Oct 7 • 01:10:23

Great stories and learning from Murray Barnett’s illustrious career across NBA, ISL, World Rugby and F1 to turning entrepreneur with his own boutique consulting agency during the pandemic. Lots of wisdom and great sharing from his journey over the past 2 decades....

Stephane Schindler, ”Game Changer”

Sep 24 • 01:24:31

Stephane Schindler, another French industry veteran who has left his mark across the sports world and in particular with CAA11 which changed the face of UEFA’s National Team competitions and commercial structures. Lot’s of great stories and details in our discussion.  Enjoy.  ...

Andrew Croker, ”Mr Chairman”

Sep 10 • 01:10:00

Andrew Croker, Mr. Chairman of multiple enterprises and one of the most outspoken sports Entrepreneurs hailing from the UK.  Fun and colorful deep dive into Andrew’s 40+ years in the industry from his days following his dad around Football club board rooms to successfully launching Perform, the Global Cycling Network and getting Hawk-Eye into Football....

John West, "Power of Influencer Content"

Aug 19 • 01:00:27

John West, a serial entrepreneur across multiple businesses before getting into the exciting world of Sports content, influencers and social media platforms.  Started Team Whistle in 2009 after several years of figuring out his next move.  Recently partnered and merged with Eleven Sports.  Learn about his entrepreneurial journey and amazing stories of how he build a compan...

Harpreet Singh Rai, "Wearable Health And Wellness"

Aug 5 • 50:21

Harpreet Singh Rai, the CEO of OURA Health Ltd, a Finish company which is making a huge splash in the wearable health and wellness space through its smart ring product.  He shares his stories how he became involved in the business and where he is planning to take it.  Great stories on how the product works and the benefits behind it, to the future growth and plans of the b...

Terrence Burns, "Olympic Marketing Unpacked"

Jul 28 • 01:31:20

Terrence Burns is best known as the “Bidding Guy” (in his own words), having supported and worked on more successful Olympic bids than anyone else in the industry. Lots of great stories and learn from his incredible experiences at Delta Airlines (which inspired several books) to working with sponsors and brands across the world. Great insights into the Olympic Games, from ...

Patrick Mouratoglou, "The Coach"

Jul 20 • 01:04:08

Patrick Mouratoglou, also known as “The Coach”, currently the most influential coach in tennis, sharing his incredible journey with us, starting with his difficulties in his childhood to overcoming them and turning his passion for Tennis first into a business (Academy) and then into a profession (Coach).  Amazing stories and incredible learning on multiple levels.  Best wa...

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