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The Spin Sucks Podcast with Gini Dietrich


We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PRRead more

Popular episodes

[Replay] Tracking Down Elusive Communications Measurements

Nov 30 • 09:22

Enjoy this popular episode from earlier in the year! In the communications industry, we don't have a uniform way to measure what we do, which causes confusion about everything from what we should be measuring in the first place, to what kind of goals and objectives make the most sense to try and measure, and how to communicate it all to teams, leadership and boards. Gini t...

"No Comment."

Nov 23 • 09:44

94% of Communicators think WHAT?

Nov 16 • 10:16

Don't Stop Blogging!

Nov 9 • 12:08

Gini Dietrich loves content. All kinds of content. But especially blogs. The door is open for absolutely everybody to tell stories in ways that area meaningful for them, and if you invest the time, over time, there are likely to be people paying attention. Today, Gini is talking about the insights found in Andy Crestodina's and the team at Orbit Media's annual Blogger Surv...

Communicating Return-to-Work

Nov 2 • 12:26

A lot of people (although not all!) love working remotely. That means that re-opening workplaces is a minefield in more ways than one - and that means it's an interesting time to be a communicator. From vaccine status, to racism and misogyny, to the ongoing struggle between school hours and work hours, Gini Dietrich is talking about returning to offices (or not!) and how p...

How Today's Global Complexities Are Ripe with Opportunities for Communicators in 2022 and Beyond

Oct 26 • 14:05

There has never been a better time in history for communicators. On this week's episode of the Spin Sucks Podcast, Gini Dietrich discusses the research findings of the 2021 Future of Corporate Communications Study and how the communicator's role is forever changed. She breaks down her four favorite insights she found in the report, shares what that means for you, and how y...

Look Who Values Content Marketing!

Oct 19 • 09:05

Exploring the Dark Side of Social Media

Oct 12 • 09:52

PR vs Journalists - Who is Telling The Truth?

Oct 5 • 09:37

Sneak Attack! Dealing With Competing Goals

Sep 28 • 11:22

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