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The Product Marketing Experts

Business • Technology

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to youRead more

Popular episodes

Leveraging Qualitative and Quantitative Research with Alex Lobert, Product Marketing Lead, Measurement at Meta (formerly Facebook)

Dec 1 • 35:27

Alex is a former product manager and consultant who has found his way into the adtech world, and specifically measurement. This interview is all about how him and his team leverage research and measurement. When it comes to measurement, he and his team look at how well advertising is working and it’s overall performance. In regards to research, he talks about what it’s lik...

Competitive Research That Helps You Stand Out with Sophia (Fox) Le, Lead PMM at GlassDoor

Nov 17 • 32:06

We’re on a messaging kick! This week we are discussing how Sophia and her team approach messaging and positioning that serves both B2B and B2C target audiences. Sophia and Jeffrey discuss what Glassdoor has done to maintain a position of leadership in a crowded market and how they’ve evolved their messaging while remaining true to the core values of the company that have n...

The Impact of PLG on the PMM Career with Jeff Hardison, Head of PMM at Calendly

Nov 10 • 36:42

From startup companies to being at a large scale organization, Jeff has been doing product marketing work since before it was even defined as PMM. In this interview you’ll hear his point of view on the emergence of self serve and how it’s impacted the role of product marketing. He shares how the environment at many companies has made the switch from a sales led environment...

Getting Punchy with Messaging with Alexandra Gutow, Director of PMM at Snowflake

Nov 3 • 31:39

Messaging is a fundamental aspect of product marketing that includes testing, refining, and a huge amount of internal alignment across the organization. It’s a living breathing process that when done right, equates to an impactful impression left on your market. Tune in to hear messaging frameworks that will help you win deals and make your GTM process that much more effec...

Owning the PMM Craft with Pallavi Vanacharla, Head of PMM, IoT at Twilio

Oct 27 • 29:33

How do we become product marketers? Pallavi shares her extensive background in marketing and how she’s evolved to lead all marketing functions at a quickly growing company. She also shares her take on the 80/20 rule, how to structure your team, and achieve KPI’s. You’ll also hear why she values happiness and believes that “the success of the company depends on the manager”. ...

Cultivating Your PMM Career with Naman Khan, CMO at Zeplin

Oct 20 • 40:08

Product marketing hasn’t always been recognized as a value ad to organizations, but more and more companies are recognizing the need for the function and therefore more roles in the field are being created. Keeping up on the trends in the market and playing to your strengths will ultimately help you not only land the role you desire, but keep that role and excel in it. Thi...

Iterating Your Messaging with Charlotte Norman, Head of PMM at Canva

Oct 13 • 31:58

What makes your messaging stand out from competitors isn’t the simple task of stringing together a lovely sequence of words and putting pen to paper -  it’s the constant evolution and iteration, rooted in testing and market research, that ultimately sets your marketing apart. In order to know how to reach your target audience, you’re going to have to get customer insights ...

GTM Process with Andrew Forbes, Director Product Marketing at Zendesk

Oct 6 • 37:06

The Journey to IPO with Diego Lomanto, Vice President, Product Marketing at UiPath

Jul 14 • 33:19

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Join Diego on Sharebird. ...

Building a Customer-Centric Narrative with Alex Gammelgard, Sr. Director Go-To-Market Strategy at ActiveCampaign

Jul 7 • 34:14

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Join Alex on Sharebird. ...

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