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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Business • Technology

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of theirRead more

Popular episodes

287: B2B Campaigns in a B2C World

Nov 29 • 43:36

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp2

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Frustrated about attracting so many consumer leads when you're targeting business clients? In this episode, Jason and Chris are discussing how to get rele...

286: Google Ads Q&A With Some Awesome Questions

Nov 22 • 50:29

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp2

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
This week it's another Q&A episode with some great questions from our listeners about the correlation between maximizing conversions and high CPC, the val...

285: The Places Where Your PPC Campaign Could Be Leaking

Nov 15 • 49:13

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp2

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:

Leaky campaigns waste money and can be difficult to identify. In this episode, Chris and Jason are giving you 8 ways to check for leaks in your PPC campaign....

284: Longtail Keywords Are Dead

Nov 8 • 52:02

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp2

Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:

In our last episode, we talked about how the loosening of match types has changed our approach to the way we select keywords and concluded that longtail k...

283: Simple and Essential Questions for Improving Your Google Ads Results

Nov 1 • 52:02

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp2

Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:

Running a successful Google Ads campaign continues to become more and more complex. In this episode, the guys are answering some simple and essential ques...

282: Google Ads Q&A

Oct 25 • 38:57

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp2 ;    

 Show Notes:

This week the guys are tackling more of your Google Ads questions regarding the staffing and recruiting industry, finding value in a campaign that doesn't track conversions, the usefulness of the ad preview tool, the impact of pausing...

281: The Two Things That Happen When You Launch a New Google Ads Campaign

Oct 18 • 41:42

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp2 ;    

 Show Notes:

Two things happen when you launch a Google Ads campaign – either you get too much traffic or not enough traffic. In this episode, we're giving actionable steps that you can take whether you’re getting too much or too little that will h...

280: How to Minimize Bad Traffic on Search Campaigns

Oct 11 • 42:45

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp2 ;    
 
Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/...

279: How We Keep Conversion Tracking Simple and Easy

Oct 4 • 41:02

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp2 ;    
 
Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/...

278: Responsive Ads Deep Dive (Expanded Text Ads Are Being Phased Out)

Sep 27 • 41:26

Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp2 ;    
 
Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/...

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