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The Needle Movement Podcast


Unfiltered commentary on eCommerce, digital marketing and emerging trends like conversational marketing and sustainability. Stephen Carl and his guests dive into growth strategies, best practices and tools that move the needle. Enjoyed by retail brand owners, go-getters with Shopify stores andRead more

Popular episodes

The Power of Gratitude: Celebrating our 50th Episode!

Oct 30 • 22:18

With our 50th episode celebration, the topic is only fitting: gratitude. How being thankful is great for business and other parts of your life too. During this episode, Stephen walks through four tips to walk away with that allow people to play offense with managing their mental health. The origins and process of the Needle Movement podcast will be discussed, along with a ...

Metaverse: The Value Proposition

Oct 7 • 19:58

The term "metaverse" is becoming practically unavoidable, especially among those who are into pop culture, technology, shopping and gaming. Find out more about metaverse and why it has become popular and what are the reasons behind its rise. ...

Win or Learn: An Interview with CEO, Jeremey Parker

Aug 23 • 42:39

To succeed in this commercial environment full of prospective competitors, you must stand out with your own plan and abilities that involve knowing your customer’s ultimate need....

The Metaverse: Deep Learning with Tech Futurist Cathy Hackl

Jul 26 • 24:08

Metaverse is a massive transformative trend that corresponds to the breath of massive internet adaptation in the late 1990s decade, and some of the components of the metaverse are web3.0, selling digital goods in the same way that physical goods can be sold and have value, gaming and virtual worlds NFT and cryptocurrency....

Metaverse 101: A primer on the next mega trend

Jun 29 • 52:00

Many have heard the term "Metaverse" but are uncertain where to begin. Passing fad or lasting trend, what's it going to be? During this solo episode, Stephen will walk through popular use cases of the Metaverse – ranging from NFTs to Web 3.0 to decentralized finance – and in the end, provide an action plan to help listeners prepare for this paradigm shift. This intro is in...

The Future Direction of Shopify with Rick Watson

May 10 • 38:16

Did you know Spring is Shopify season? It's when CEO Tobi Lutke & company typically announce a stream of new features in sync with its annual conference, Shopify Unite in May. Special guest Rick Watson will guide us through a discussion on key Shopify executive departures and the latest alpha on where the platform is headed in the next 12 months....

How to Turn Videos and Longform Content into Social Media Gold with Kate Bradley Chernis

Apr 21 • 44:45

Creating social media content can be a huge time-suck and often, takes up the valuable bandwidth of marketing teams. Join us with special guest Kate Bradley Chernis for an innovative fix. She is the CEO and co-founder of Lately AI, a social media automation platform which helps brands turns videos and website content into rapid-fire social media posts. We'll walk through K...

(It's Big!) NBA Top Shot and the Digital Collectibles Revolution

Mar 30 • 42:40

2021 is barely three months old and there's already a huge winner in eCommerce: the NBA. In October, they launched NBA Top Shot, a digital sports memorabilia platform that is already on pace to make over $1 billion this year – all done with little to no advertising. How did they do it? During this solo episode, Stephen will go under the hood and walk through how the NBA in...

Next-Level Video Strategies with PJ Taei

Mar 13 • 25:57

A funny thing happened in between the taping of this episode a few weeks ago and its release: the company started trending on Google! Special guest PJ Taei of UScreen joins us to talk shop about video monetization and how brands can market their expertise by creating their own Netflix. The creator economy is changing video and brands can learn a thing or two from what infl...

How Two Brooklyn Sisters Rocked the Accessories World

Feb 20 • 45:57

Community and partnerships are more critical than ever these days – but often, these terms become buzzwords without a manual. See how they're done from two experts - Chioma and Uchenna Ngwudo, the founders of Cee Cee's Closet NYC, who've developed partnerships with huge media brands like HBO and boost an active social media community of 180,000 people Cee Cee's Closet is a...

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