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The Growth Hub Podcast

Business

The podcast for all things B2B SaaS marketing, brought to you by growth marketing agency, Advance B2B. The Growth Hub Podcast is for SaaS marketers, CEOs and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business. With a mix of strategicRead more

Popular episodes

Chris Walker - CEO at Refine Labs - Category Evangelism: The New Playbook To Grow Pipeline & Revenue

Nov 14 • 32:07
Chris Walker is CEO at Refine Labs and in this episode we’re talking about Category Evangelism and the modern marketing playbook to grow pipeline and revenue.

Chris has started a marketing revolution. He is host of the hugely popular Demand Gen Live series and the State of Demand Gen podcast. Forbes described him as “The B2B demand generation guru every Series C company sho...

Kaylee Edmondson - Senior Director of Demand Gen at Chili Piper - The Future of Demand Gen

Oct 24 • 31:14
Kaylee Edmondson is Senior Director of Demand Gen at Chili Piper and in this episode we’re talking about the future of demand gen.

Essentially this episode is lifting the lid on where the marketing playbook is going as Kaylee shares her thoughts on how B2B SaaS companies should be gearing up for the future, including:
- What demand gen is and where it sits in the marketing f...

Aggelos Mouzakitis - Growth Manager at Growth Sandwich - How Customer Research Can Help You Grow

Oct 9 • 37:41
Aggelos Mouzakitis is Growth Product Manager at Growth Sandwich, and in this episode we’re talking about how customer research can help B2B SaaS companies grow to their potential.

We hear about various approaches to growth, such as product-led growth, sales-led growth, or marketing-led growth, but in this episode we look at it from another perspective, and that’s customer-l...

Anna Holopainen - Head of Growth at Kide Science - Why Your Marketing Isn't Getting Results

Sep 26 • 35:34
Anna Holopainen is Head of Growth at Kide Science and in this episode she's talking about why your marketing isn't getting results.

All marketing teams are focused on one main objective, growing the business, but instead of just looking at ways to grow the business, we need to invert the problem and look at what is stopping us from growing and why we're not getting results.

Skyler Reeves - CEO at Ardent Growth - Why SaaS Companies Fail With Content Marketing

Sep 11 • 37:10
Skyler Reeves is CEO & Founder at Ardent Growth, and in this episode we’re talking about why SaaS companies fail with content marketing.

Almost all B2B SaaS companies will be doing content marketing in some form or another, but are you doing it the right way? In this episode, Skyler talks us through some of the pitfalls SaaS companies fall into when it comes to content, and...

Margie Agin - Founder at Centerboard Marketing - How To Turn Your Brand Strategy Into Tactics

Aug 29 • 34:21
Margie Agin is Founder & Chief Strategist at Centerboard Marketing, and in this episode we’re talking about how to turn your brand strategy into tangible marketing tactics.

We often hear about how important it is to build a brand in B2B SaaS, but how do you bridge the gap between your brand strategy and your marketing tactics? Well Margie tells us how as she covers:

- How to...

Caroline Guo - Head of Growth at HashiCorp - How To 2X Pipeline & User Acquisition In 1.5 Years

Aug 14 • 36:02
Caroline Guo is Head of Growth at HashiCorp and in this episode we’re talking about how to 2X pipeline and user acquisition in just 1.5 years.

Caroline joined HashiCorp just over three years ago to build, hire, and lead the growth team, and in this episode she covers:
- How HashiCorp has grown its growth team
- How to build effective go to market models
- How Caroline and her ...

Krista Martin - VP of Growth at Boardable - How To Go From Manager To VP In 3 Years

Jul 30 • 34:18
Krista Martin is VP of Growth at Boardable and in this episode we’re talking about career acceleration and how to go from Marketing Manager to VP of Growth in just three years.

Krista joined Boardable where she was able to align her professional and personal passions. Krista shares her journey of how she was able to grow her career so quickly, including:
- How she leads grow...

Emily Kramer - Co-Founder at MKT1 - How To Build & Organise Your Early Stage SaaS Marketing Org

Jul 15 • 50:15
Emily Kramer is Marketing Advisor, Angel Investor & Co-Founder at MKT1, and in this episode we’re talking about how to build and organise your early stage SaaS marketing org.

Emily has built and scaled the marketing teams at Ticketfly, Asana, Carta, and Astro and in this episode she talks us through her framework for structuring your marketing team, including:
- The roles yo...

Hilary Kay - CMO at Wibbitz - How To Transition From Sales-Led To A Product-Led Hybrid Model

Jun 29 • 36:19
Hilary Kay is CMO at Wibbitz and in this episode we’re talking about how to evolve your marketing strategy from a sales-led enterprise model to a product-led hybrid model.

This is a transition Wibbitz went through about 1.5 years ago and it’s something many SaaS companies are looking at today.

In this episode, Hilary covers:
- Why Wibbitz made the change
- What some of the sig...

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