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The Experience Effect Podcast

Business • News • Technology • Education

We are living through times of rapid change. New technology has affected almost every area of our lives — so why should the way we do business stay the same? Can new technology take the guesswork out of knowing what your customer really wants? What can neuroscience teach us about how consumersRead more

Popular episodes

THE EXPERIENCE EFFECT - EP 6 - How to embrace the future, but stay true to your brand

Dec 15 • 12:50

When we think of a public, government institution — ‘branding’ or ‘innovation’ aren’t usually the first two words that come to mind. But when Simon McKee realised that he needed to introduce cutting edge new technology into the State Treasury, the institution's brand — as a safe, trusted and reliable organisation — was key to his success....

THE EXPERIENCE EFFECT - EP 5 - How well do you know your customer — and what they really want?

Dec 8 • 14:41

Thinking of implementing a new digital sales system, or simply changing the look of your website? Investing thousands of dollars, only to hear
back from your customers that they preferred it the old way... can be devastating. So how can new technology take the guess work out of getting to know your customers, and what they really want?...

THE EXPERIENCE EFFECT - EP 4 - Why Employees matter most in the Experience Economy

Dec 1 • 13:47

Last year, over 1 million Australians decided to change their jobs. This
rate of employee churn is actually on the rise. So why are we changing jobs more frequently than ever? And what is it costing business? On this episode of The Experience Effect we talk to the chief customer marketing officer of Volkswagen, Jason Bradshaw about how the experience economy has changed the...

THE EXPERIENCE EFFECT - EP 3 - How focusing on Experience took this start-up to #1

Nov 24 • 10:32

Chobani yogurt launched in 2005 and within three years it was the top
selling brand in the country. On this episode we talk to Maria Voronina, the marketing manager, innovation and new platforms at Chobani Australia, about their success embedding experience management into every part of the business....

THE EXPERIENCE EFFECT - EP 2 - The Age of the Customer

Nov 17 • 14:31

These days digital technologies have brought companies and consumers closer than ever before. It's not only the taxi industry that's been affected by the rise of companies like Uber. Online devices have changed the way we shop, watch TV, listen to music, and even talk to our friends. As consumers, our expectations of brands are rising and the way we want to engage with bus...

THE EXPERIENCE EFFECT - EP 1 - The Neuroscience of Decision Making

Nov 10 • 14:09

These days, anyone with a smartphone has a global marketplace at ...

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