Business • Arts

In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ryan Law, Director of Marketing, and Devin Bramhall, CEO.

Popular episodes

Hyper-Competitive Content Marketing With Buffer's Ash Read

Jul 8 • 47:00

Ash Read, Editorial Director at Buffer, talks through: how to compete in an industry saturated by content marketing; finding your unique differentiator; the power of brand and vision in content; how to create and update “topical” content; and the content strategy he used to grow his side project’s traffic from 0 to 130,000 monthly pageviews....

AI, Twitter Marketing & The Creator Economy with Blake Emal

May 24 • 44:52
Blake Emal, Chief Marketing Officer at, explains how AI can help small content teams, how to get great at Twitter marketing, and why encourages its team to embrace side projects.

  • Blake Emal is the Chief Marketing Officer at, and the founder of Float, an online course creator for Notion.
  • Ryan Law is the Director of Marketing for Animalz, an age...

Diversity, Equity and Inclusion: One Content Team’s Journey

Nov 9 • 27:52
In today’s episode, Animalz's COO Haley Bryant talks with Sydney Carlton, Director of Brand Marketing at Storyblocks, a stock videos, images and audio provider. In October, Storyblocks launched Re:Stock, a campaign to more than double the representation of LGBTQ+ and BIPOC content in their library from 5% to 10% by 2021 and 20% by 2022.

The deaths of George Floyd and Breonn...

How to Become a Thought Leader

Sep 25 • 42:31
In today’s episode, I set out to answer one of the hardest questions in marketing: how do you become a thought leader?

I pick the brain of Animalz’s strategist Katie Parrott, and we chat through the defining traits of a true thought-leader (and why it requires more than adding the phrase to your LinkedIn bio); we discuss the idea of “earned secrets” as the fuel for thought ...

Content Q&A #1

Aug 10 • 40:18
In today’s special episode of the Animalz podcast, you have questions, and we have answers.

I enlisted Animalz CEO Devin Bramhall to help me answer some of the hardest content marketing questions you could throw at us. We tackle launching new websites, balancing paid and organic spend, content promotion, offline buying processes, and a whole lot more. 

We’ll do another Q&A e...

GPT-3 and the Future of Content Marketing

Aug 3 • 25:01
In today’s episode of the Animalz podcast, I enlist Animalz Head of R&D, Andrew Tate, to talk through the good, the bad, and the downright mind-blowing aspects of GPT-3, the uncannily powerful natural language model from OpenAI.

We share examples of the type of content you can create with GPT-3, we analyze the quality and calibre of its writing, and we answer the question o...

Ecommerce Content Marketing: Hyper-Competition, Niches, and COVID-19

Jul 20 • 36:03
Few industries are more saturated with content marketing than ecommerce. From juggernauts like Shopify and Bigcommerce, to a growing multitude of scrappy startups, every ecommerce company is hungry for rankings, traffic and mindshare.

In today’s episode, I’m chatting with Laura Moss, Animalz resident ecommerce pro, and the founder of her own ecommerce brand, Adventure Cats....

Auditing the Animalz Blog: What Works and What Doesn’t

Jul 13 • 39:43
Content audit. Two words to strike fear into the heart of every content marketer.

Well, not really. For any blog more than a year or two old, getting to grips with the performance of your older content is a necessity. But the tools used to do that, content and SEO audits, generally get a bad rep. And with good reason: most audits are long, bloated documents crammed full of ...

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