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Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.

Popular episodes

The Tokyo 2020 Olympic Games commercial preview

Jul 22 • 56:30
SportsPro editor at large Eoin Connolly and deputy editor Sam Carp are joined by Ricardo Fort, founder of the Sport By Fort consultancy and former global head of sponsorship at Coca-Cola, to look ahead to the Tokyo 2020 Olympic Games. 

They discuss the reported apprehension around the host city as athletes and media arrive before the opening ceremony, whether the story of t...

USATF chief Max Siegel on Tokyo 2020 and the way forward for athletics

Jul 20 • 54:44
As Tokyo 2020 looms, SportsPro editor at large Eoin Connolly talks to Max Siegel, chief executive of USA Track & Field.


They discuss preparing a team for the Olympics in pandemic conditions, how Covid-19 has affected the USATF, Sha’Carri Richardson’s THC ban, broader questions around anti-doping and competitive fairness, and how digital media and connected participation cou...

James Milner and Adam Lallana’s golf venture, and athletes in media from Euro 2020 to Space Jam

Jul 15 • 01:06:52
SportsPro editor at large Eoin Connolly is joined by Misha Sher, global head of sport, entertainment and culture at Mediacom, to talk about the growing role of athletes in media.


They discuss the fallout from Uefa Euro 2020, with England players on the front foot over racist abuse on social platforms, what to expect from the Olympics and next year’s Uefa Women’s Euro 2022,...

Playbook: How to foster a culture of diversity and inclusion with Vodafone’s Claire Harvey

Jul 13 • 40:57
SportsPro senior contributor Matt Rogan talks to Claire Harvey MBE, former Paralympian turned global inclusion lead at telecoms brand Vodafone. 

They talk about how to do better in the complex and sensitive area of inclusion and diversity, drawing on Claire’s experience in sport, business and beyond to try and set a path through new social norms and expectations. They also ...

The Uefa Euro 2020 final: the FA’s Chris Bryant on preparing Wembley Stadium for England and Italy

Jul 9 • 27:27
As Wembley Stadium gets ready to welcome England and Italy for the Uefa Euro 2020 final, SportsPro editor at large Eoin Connolly talks to Chris Bryant, tournament director at the Football Association. 
They talk about the job of managing the demands of Uefa, public health authorities, local and national government as London’s role in the tournament has changed. They also di...

Chelsea, Facebook and the Paralympics on SportsPro APAC day two

Jul 9 • 33:49
SportsPro editor at large Eoin Connolly and digital editor Tom Bassam welcome Jean-Baptiste Roy, founding partner of Asia Sports Tech, as they review the second and final day of SportsPro APAC.
On the agenda: the distinctive social media markets of India and China and what they mean for sports brands inside and outside those countries, the efforts of World Table Tennis to b...

Star India, DAZN, Tennis Australia and more on SportsPro APAC day one

Jul 7 • 31:29
SportsPro editor at large Eoin Connolly and staff writer Ed Dixon are joined by Janna Jauhar, APEC director at Mailman Group, to wrap up the opening day of the SportsPro APAC virtual conference.


They discuss topics ranging from fan engagement and content customisation during the pandemic, and how to address a breadth of local audiences, to the differing impact of esports a...

All To Play For: Matt Rogan on how sport can reboot our future

Jul 2 • 52:21
In a special edition of the podcast, SportsPro senior contributor Matt Rogan dives deep into his new book, All To Play For: How Sport Can Reboot Our Future, in conversation with editor at large Eoin Connolly. 
Matt explains how a more connected vision can not only help the sport prepare for the challenges of the era to come, but also help deliver its social and health benef...

TikTok’s Uefa Euro 2020 journey and the gamified future of sports content

Jul 1 • 53:32
SportsPro deputy editor Sam Carp talks to James Rothwell, head of marketing for EMEA at TikTok, about the social media company’s partnership with Uefa Euro 2020.


They cover how TikTok’s campaign was brought together in the months before the tournament, what it has been doing to bring the fan conversation to its platform, and the impact that has been having on its community...

Larry Scott: The Pac-12 commissioner's exit interview

Jun 30 • 28:11
In this special edition of the SportsPro Podcast, editor-at-large Eoin Connolly speaks to outgoing Pac-12 commissioner, Larry Scott.


As the former WTA chief executive prepares to bow out at the end of June after leading the conference for 12 years, Scott reflects on his time at the helm of the organisation, the impact of the recent federal NIL ruling and the commercial sta...

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