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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media

Business • Sports • Technology

An exploration of sports content, storytelling, digital and social media. Speaking to players, executives, coaches, creators, journalist and specialist about their sporting passions.

Popular episodes

Ed Warner: How to run a modern sport

Nov 18 • 01:03:50

Ed Warner has something to say....

George Crabb: How to create the perfect sports app

Oct 7 • 01:00:11

Given its increasingly strategic importance within sports business, it is surprising how many rights-holders produce sub-standard apps....

Vijhay Vick: Content strategy for teams who win the league every year

Aug 27 • 53:16

It is the content strategy problem we would all like to have. How do you create a story about a team that has won the league seven seasons in a row (and an eighth is expected to follow soon)? Johor Darul Ta'zim (or JDT) are a team on a mission. They were re-formed in 2013 with a new nickname, the Southern Tigers, under the guidance of the Crown Prince of Johor. They won th...

Alison Kervin: Sports Writing, the Mail and the female pioneer

Aug 10 • 51:40

Alison Kervin is a pioneer in women's sports journalism. She was the first female editor of Rugby World and the first female sports editor of a UK national newspaper. Kervin's eight-year spell at the Mail on Sunday has just come to a close so he has started up a media agency for athletes. Oh, and she is a successful novelist too....

Dan Weston: Poker, data analysis and decision-making in cricket

Jul 23 • 01:09:43

The use of data in the analysis of sporting performance is well-known but not yet universally employed....

Sarim Akhtar: Life as a sports meme

Jul 2 • 44:01

Sarim Akhtar's face has become synonymous with anger but he is actually a very happy chap....

David Kilpatrick: What's the future of the New York Cosmos

Jun 12 • 01:11:06

Rob Moody: Why YouTube’s best cricket channel makes no money and has no future

May 28 • 01:10:42

Rob Moody runs a YouTube channel with over 900,000 subscribers and holds an important influence over the agenda in his sport but he has never made a penny....

Johan Junker: Content Strategy, the cookie apocalypse and other dist

May 20 • 01:10:01

Content strategy, the cookie apocalypse and other disasters...

Fiona Green: CRM in sport

Apr 22 • 55:11

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