Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings ofRead more

Popular episodes

Rick Haring on the Value of Risk-Taking and Failure

Jul 22 • 32:53

Rick Haring is the Vice President, Marketing and Communications Americas with International SOS and currently leading the strategy and execution for traditional marketing, product marketing, communications and lead generation initiatives in the region. ...

Jill Murray on Cultivating Employee Engagement

Jul 15 • 22:28

Jill Murray, CMO of Arcadis, is a hugely respected career marketeer and people-focused leader. Buckle up as she shares her invaluable knowledge and experience on embracing change, cultivating employee engagement and successfully up-skilling a 27,000 person-strong organization that's only been around since... 1888!...

Eric Williamson on Ingesting Interactions to Fuel ABM

Jul 8 • 25:41

Eric Williamson CMO of CallMiner, the global leader in conversation analytics that drives business performance improvement powered by artificial intelligence and machine learning, joins host Jennifer Gutman on the Radically Transparent podcast, presented by Oktopost....

Kenda Macdonald on Hacking the B2B Buyer Brain

Jul 1 • 33:10

CEO and founder of Automation Ninjas and author of the best selling book ‘Hack the Buyer Brain’, Kenda Macdonald, takes us deep into how B2B buyer brains pay attention on this episode of Radically Transparent, presented by Oktopost. With her unique background in criminal psychology, Kenda reveals how marketers can incorporate behavioral psychology into the buyer experience...

Julia Polisuk on Building Unstoppable Demand Generation Machines

Jun 24 • 25:21

Cato Networks’ Demand Generation Manager, Julia Polisuk, came onto Radically Transparent, brought to you by Oktopost, for an episode about scaling marketing campaigns, hyper-growth mindset and exceeding targets month-over-month....

Oktopost's First Ever VP Marketing, Natalie Binns, on the State of B2B Marketing

Jun 17 • 28:54

Natalie Binns, Oktopost’s first ever VP Marketing takes the hot seat today. There’s no shortage of transparency as she reveals what attracted her to Oktopost and what on earth keeps her plowing forward in this crazy field....

Malin Liden on Effective Digital Transformation

Jun 10 • 35:39

Malin Liden is SAP’s Vice President and Head of EMEA Transformation Office. A passionate people leader and known for creating a marketing culture of success and innovation, she joins today’s episode to talk about what it means to lead effective digital transformation across SAP....

Amanda Brinkman on Creating Movements Through Content

Jun 3 • 30:48

Chief Brand Officer of Deluxe, Amanda Brinkman and creator, producer and host of their hit series “Small Business Revolution,” on Hulu and Prime Video which has been named among Inc. Magazine’s top shows for entrepreneurs, joins host Jennifer Gutman of the Radically Transparent podcast, brought to you by Oktopost, to tackle the topic of brand purpose and how to put it into...

Claire Kennedy on Finding Your Brand’s Social Voice

May 27 • 44:20

Social media success if often measured by how engaged an audience is. Forrester’s Social Media and Advocacy Manager, Claire Kennedy, reveals what it’s like to manage a brand’s online presence, produce great content and what to do when your social voice is failing to resonate with your audience across LinkedIn, Twitter and other channels....

Howard Kravitz on the Challenges Confronting Legal Marketers in 2021

May 20 • 26:42

Law practice and marketing are an odd marriage.  It’s not always an easy fit on either side. For legal marketers, the thought of dealing with the regulatory hurdles and mandatory legalese can be a nightmare. For partners, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas. How can this gap be bridged, and why is it wor...

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