Harmon Brothers

Business • "society & culture" • "tv & film"

From Poop to Gold is where entertainment meets marketing, where crazy ideas meet data-driven decisions, and where the story is first and everything else is second.We team up with incredible guests from all walks of life, who’ve succeeded in taking poop and turning it into gold. We also haveRead more

Popular episodes

Sheila Farragher-Gemma: Focus on What You are Good At

Jul 22 • 19:16
Sheila Farragher-Gemma moved to the States in 1989 for a job in Boston. She figured she would stay a few years before returning home to Ireland, but 30 years later, with a husband, two children, and a handful of successful businesses under her belt, she may be here to stay.

Sheila has an entrepreneurial spirit which has led her to the world of marketing consulting. She lov...

Arjun Rai: Digital Marketing For The Underdogs

Jul 20 • 16:06
This week Benton Crane talks with Arjun Rai, the CEO of HelloWoofy. His company helps small companies focus on an effective digital marketing strategy. Together they discuss why COVID helped big businesses but harmed small companies, how small companies can improve their digital marketing strategy, why persistence pays off, and what Arjun learned from Shark Tank.

06:10 Ar...

Rob Oliver: Take the Leap

Jul 15 • 41:22
Rob Oliver is the host of the Learning From Smart People podcast. At 21 years old, Rob sustained a spinal cord injury while body surfing on the Outer Banks of North Carolina. The injury left him paralyzed from the chest down with limited use of his arms and hands.

These limitations forced Rob to take a long hard look at life, relationships and success. The insights that he...

Howard Tiersky: How To Transform Your Company

Jul 13 • 29:11
Benton Crane talks with Howard Tiersky, the CEO of FROM, The Digital Transformation Agency. Together they discuss why CEOs need to be persuasive, how to successfully make big changes to your company, and the fatal flaw of Blockbuster.

02:15 How Businesses Need To Change
09:00 Howard’s Poop To Gold Moment
14:46 Don’t Make This Mistake
25:13: What Could Be Holding Your Busines...

AJ Wilcox: Break the Mold to Stand Out

Jul 8 • 20:19
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast go-kart.

In this episode, we discuss:

The quality ...

Brian Gregory: Marketing Tips For Small Businesses

Jul 6 • 25:43
This week Benton Crane talks with Brian Gregory, the founder and CEO of ADMANITY. Together they discuss why small businesses have a hard time advertising, why emotions will always sell better than facts, and the 5 minute test that tells small businesses what messages will resonate with their audience.

01:53 Find Out What Resonates With Your Audience
15:40 How To Differentia...

Cristian Gudino: Just Go For It

Jul 1 • 30:22
Cristian Gudino is the Director of Operations at Crated with Love, a date night box company. He handles a large part of the day-to-day operations of the company, as well as most of the marketing and customer acquisition for the company.

In this episode, we discuss:
How just going for it instead of playing it safe and paying attention to fear can launch a successful career i...

Emily Lassiter: Turning Tragedy Into Growth

Jun 29 • 22:32
This week Benton Crane talks with Emily Lassiter, the founder of the Wealth Edit. Together they discuss how tragedy can lead to growth, the role finances play in your personal goals, and how to better understand the customers you’re serving.

03:02 Meeting The Needs Of Your Customers
07:00 The Psychology Of Financial Decisions
12:13 Emily’s Poop To Gold Moment
18:26 Emily’s Adv...

Janet Steiner: Make the Dust or Eat It

Jun 24 • 38:05
Jan Steiner is a heartfelt leader who made her mark in a male dominated world. As the CEO of Thoro Packaging, Jan scaled the company from $1 million to just under $40 million dollars in revenue, proving you can turn your power as a woman into purposeful profit. Today, Jan speaks and leads other driven women by sharing her core principles of success and passion for business...

Zach Atherton: What Is The Writer’s Room?

Jun 22 • 21:54
Benton Crane talks with Zach Atherton about Harmon Brothers latest initiative, the Writer’s Room. Together they discuss how Harmon Brothers is growing their brand to include world-class writing along with world class videos, how the Writer’s Room earned $14M with 3 scripts, what humor can do for your sales copy, and more.

04:32 What Is The Writer’s Room?
08:00 What Can Hum...

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