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Planner Parley

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Planner Parley brings together marketing strategists under a flag of truce to talk about the challenges and triumphs they face every day. Listen along to learn strategies for strategy from some of the smartest marketers in the business. Planner Parley is a production of Truth Collective inRead more

Popular episodes

S3 EP5: Feeling Seen: How Diversity in Advertising Drives Business

Nov 16 • 36:48

In today’s episode, we’re taking a long hard look at diversity in advertising and how translating the emotional response it evokes can bring advertising impact for good. In his new report, Feeling Seen, Jon Evans, chief marketing officer at System1 shared insights from a significant study on how people feel when they see themselves in advertising, and his findings just mig...

S3 EP4: Proof that the client brief is broken, and what we can do about it.

Nov 2 • 51:28

The client brief is inarguably the most important document in marketing, as it begins our work and should measure our success. So why is it often so neglected? Today’s guests, Matt Davies and Pieter-Paul von Weiler, had that same nagging question. So they co-founded BetterBriefs and ran the first significant global study in over 10 years to understand exactly what is at pl...

S3 EP3: Brands and a point of view – shifting from purpose to purposeful

Oct 19 • 38:45

Why do you get up in the morning? Why do we exist? What do we promise people and how is that relevant to daily life? Believe it or not, we’re not talking about existentialism. We’re talking about purposeful brands and marketing. In today’s branding landscape, authenticity and connectivity to your audience are the name of the game, even for B2B. So how can brands make sure ...

S3 EP2: The Art of Ugly in 2021

Oct 5 • 48:30

In today’s episode, we’re getting ugly – and it’s a thing of beauty! With social channels driving audience engagement and client budgets, how do brands learn to let go of perfection without losing creative authenticity? Find out as Tim Leake, chief marketing & innovation officer at RPA, joins Jeremy Schwartz, chief creative officer at Truth Collective, and John Roberts, ch...

StratFest 2021: A Review of the Day and Why the Old Ways Will Win in the “New Normal”

Sep 23 • 01:00:34

It’s Season 3 of Planner Parley and you know what that means: StratFest! Our team was there in full force to look at strategy from every angle, be it our humanity, our plurality, or our place in moving society forward. Join Steve Kozel, VP and director of strategy at OBP, Stefanie Zawack, senior strategic planner at Marcus Thomas, LLC, and John Roberts, chief strategy offi...

Season 2 Recap-Being 20/20 on 2020

Jan 21 • 51:10

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies)....

S2 EP8: Agency Diversity & Inclusion for Our Time

Jan 6 • 48:18

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies)....

S2 EP7: Lemon. How the advertising brain turned sour

Dec 14 • 52:40

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies)....

S2 EP6: The Big-T Strategist

Dec 1 • 41:07

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies)....

S2 EP5: Tech is not the idea. The idea is the idea.

Nov 17 • 51:08

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies)....

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