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Nudge - Marketing Science Simplified


Learn the science behind great marketing. Every bite-sized 20-minute show comes packed with practical advice from admired marketers and behavioral scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average marketing podcast.

Popular episodes

#73: Why we can’t stop following the herd

Jan 18 • 29:04

In 2010 a plane crashed in the DRC, Africa. Investigators couldn’t figure out the cause. It wasn’t mechanical, it wasn’t a technical error. No. It was human instinct. In this episode, you’ll hear Laura Osbourne and Alex Chesterfield, authors of Poles Apart, explain why we form groups, how these groups affect our decision making and why following the herd caused a plane to ...

#72: 6 memorable marketing lessons from 2021

Jan 3 • 27:15

480 minutes of Nudge Podcast were published last year, but what were the best bits? In this special end-of-year episode, I’ve summed up the six best bits of advice I heard. Hear from April Dunford, Rory Sutherland, Louis Grenier, Bri Williams, and Adam Ferrier. You'll learn marketing tips you won’t forget....

#71: Small nudges having a big impact on climate change

Dec 20 • 14:54

The effects of climate change are already having devastating effects on the planet. Policymakers, organizations, and communities are working to solve the problem - but time isn’t on our side. So, can nudges help? Will small behavior changes have a big enough impact. I’m joined by Lis Costa, Senior Director at the Behavioural Insights Team to find out....

#70: The Pratfall Effect | DON'T listen to this show

Dec 6 • 14:15

Don’t listen to this show. That’s what I told 10,000 people on LinkedIn. But people didn’t follow the suggestion. In this show, you’ll learn about the Pratfall Effect and why people embrace flaws. I talk about what happened when I sent 500 people an ‘accidental’ picture of a cute dog, the weird strategy that helped Australia win their first Winter Olympic gold, and why I t...

#69 | Reciprocity: How one nudge saved 246,184 lives

Nov 22 • 17:23

We love to return favors. Get a mint with the bill at a restaurant and tips go up by 4x. But does this well-known bias help with real marketing growth? In this show, I share how I convinced 140 people to give Nudge a 5-star review. How reciprocity optimized my £100 LinkedIn ad. And why someone left Nudge a one-star review....

#68: The Peak-End Rule | And the supermarket that destroyed communism

Nov 8 • 19:51

Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repeat colonoscopy patients, encouraged a record number of people to sign up for my course, and how a trip to the supermarket ended the cold war....

#67: Growing this podcast with nudge experiments | Social proof

Oct 26 • 18:34

There are two words that strike fear into the hearts of behavioral scientists. Replication crisis. Today, many famous nudges can’t be replicated. In many cases, they were one-offs. So, rather than share studies, I wanted to run my own. Over the next four episodes, I’ll attempt to grow this show by experimenting with nudges. Listen to this episode on social proof and learn ...

#66: The dark nudges behind digital manipulation

Oct 11 • 25:03

60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can reduce performance in memory tasks by 11%. In today’s show, I’m joined by Elisabeth Costa, senior director at the Behavioral Insights Team, who talks through how nudges are used...

#65: Failures (and wins) from using nudges in marketing

Sep 27 • 21:31

It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’t mean you feel comfortable applying it in your job. To help, I spoke with Melina Palmer, host of the Brainy Business, and author of What Your Customer Wants And Can’t Tell You. Melina explains her approach for applying behavio...

#64: Welcome to the Rory Sutherland Nudge Clinic

Sep 13 • 19:43

In today’s special episode you’re invited to enter a brand new clinic. Instead of a waiting room, there’s a bar with live jazz. Instead of a doctor, there’s a marketer in a tweed jacket. Today, we’re entering the Rory Sutherland Nudge Clinic, the place people go for counter-intuitive ideas. Listen to learn the smartest way to run a cafe, how to stop people drink driving, a...

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