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Modern Marketing Engine podcast hosted by Bernie Borges

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The Modern Marketing Engine podcast hosted by Bernie Borges is the podcast for the modern marketer who wants to hear from their peers in the trenches and the occasional analyst or rock-star-influencer sharing strategies and tactics about what’s working in modern marketing. Show notes are availableRead more

Popular episodes

My B2B Podcasting Strategy

May 27 • 19:27

Social audio has become very popular recently with the advent of Clubhouse. According to Edison Research 15% of social media users 18+ say they have used Clubhouse. ...

B2B Influencer Marketing for the Entire Customer Journey

May 19 • 33:37

B2B influencer marketing is not the same as it is in B2C, where you have celebrities like top athletes and Hollywood actors endorse a brand and post on Instagram about it. B2B marketing leaders can leverage industry influencers in their marketing efforts with a solid plan....

How Internal Communication Drives Marketing ROI

Apr 21 • 39:46

Most CMOs favor external communications (demand generation, content marketing, etc.) over internal communications....

Planning the Marketing Strategy for a Global Brand

Apr 14 • 37:43

How would you plan the marketing strategy for a new brand? What are some factors that marketing leaders should take into consideration when rolling out a new product?...

Why Analytics is a Must in Account-Based Marketing

Mar 31 • 38:50

How do you formulate an Account-Based Marketing (ABM) strategy? How do you decide which accounts to target? And what is the role of analytics in ABM planning?...

Marketing’s Role in the Modern Sales Experience

Mar 17 • 42:38

B2B buyers have changed dramatically, especially during COVID. Consider these three recent trends, for example:...

The Importance of Customer Data Marketing for Modern Marketers

Mar 10 • 35:35

Marketing professionals need to have a strong grip on data. These uncertain times have inspired marketers to rely less on qualitative insights and more on data-driven insights. ...

Mission-Driven Marketing and Sales

Feb 24 • 32:40

The pandemic hit just about every industry hard and many companies are still trying to recover. That’s why stories of B2B companies helping out others around them are so encouraging. And I’m excited to bring you one such story in this episode of the Modern Marketing Engine podcast....

The Future of B2B Buying and Selling

Feb 17 • 38:22

What is the future of buying and selling? How do marketing and sales approach digital native decision-makers? That is the topic of this episode of the Modern Marketing Engine with my guest, Dave Boyce....

Shifting the Conversation of Diversity and Inclusion in the Workplace

Feb 10 • 34:16

This is a different, but very special, episode of the Modern Marketing Engine podcast. My guest is Hang Black, VP, Revenue Enablement, Juniper Networks and I invited her to talk about her new book, Embrace Your Edge: Pave Your Own Path as an Immigrant Woman in the Workplace....

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