Mobile Dev Memo is the site of record for mobile advertisers and app developers.

Popular episodes

ATT, one month in: the iOS 14.6 adoption rate with Alex Bauer of Branch (ep. 3 of 3)

Jun 3 • 59:50

In this third and final episode of ATT, One Month In, I speak with Alex Bauer of Branch about the iOS 14.6 adoption rate curve, why it's unfortunate that misleading opt-in rate measurements proliferated throughout the mainstream media so quickly after the release of iOS 14.5, device fingerprinting and whether or for how long Apple will tolerate it, and Apple's PR campaign ...

ATT, one month in: SKAdNetwork standards with Paul Bowen of AlgoLift (ep. 2 of 3)

May 31 • 52:39

This is the second episode of ATT, One Month In, which is a podcast series that aims to provide advertisers with an overview of ATT's impact on mobile ecosystem as it takes root....

ATT, one month in: privacy thresholds with Rich Jones of Dataseat (ep. 1 of 3)

May 26 • 48:10

Today I am publishing the first episode in a three-part podcast series called "ATT, one month in" that will report observations on iOS 14.5 and its impact on mobile advertising from various corners of the ad tech ecosystem. The purpose of this podcast series is to serve as an analytical waypoint in the roll-out of iOS 14.5: what is currently happening in the ecosystem as t...

Unpacking Tim Cook's comments about ATT

Apr 7 • 34:39

On Monday, April 5th, I hosted a Clubhouse room in which I provided brief commentary on Tim Cook's recent interview with Kara Swisher. The interview focused on Apple's upcoming ATT privacy policy -- and, in the interview, Tim Cook indicated that ATT will be rolled out in the next few weeks -- and I explained why I felt the interview fell short of holding Apple accountable ...

iOS 14, Privacy, and the Future of Digital Advertising (presentation)

Mar 4 • 34:39

MDM Podcast Episode 16 - The future of advertising attribution on mobile

Feb 28 • 52:31

MDM Podcast Episode 14 - IDFA, TURTLEDOVE, and the Future of Privacy with Paul Bannister

Jan 27 • 51:41

In this episode of the MDM Podcast, I discuss the future of privacy as it relates to digital advertising with Paul Bannister, the Chief Strategy Officer at CafeMedia. Paul and I consider why the platforms -- but especially Apple -- are developing new privacy frameworks, how Google's privacy sandbox initiative may perform relative to user-based targeting, and what is meant ...

MDM Podcast Episode 13 - When does it make sense to outsource user acquisition to an agency?

Dec 16 • 54:21

MDM Podcast Episode 12 - The economics of game streaming

Nov 30 • 52:58

In this episode of the MDM podcast, I speak with Stephen Ellis, the founder and CEO of, about the economics of game streaming and the future of the games streaming landscape....

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