My guest for this episode is Belinda Smith, Global Head of Marketing Intelligence at EA (Electronic Arts) one of the world’s largest video game and entertainment companies.
For the last couple of years, before she moved into her new Marketing Intelligence role, Belinda was the Global Media Director of EA and to those in the know, she has been one of the real pioneers of wh...
From MadMen to Walled Gardens, what has been the role of an advertising lawyer and what best guidance do they give CMOs to navigate today's complex media landscape?
What will happen in the FBI investigations into US media practices?
How can we repair trust in the advertising ecosystem?
Who better to ask than the world's best ad lawyer, Mr. Doug Wood from Reed Smith in New Yo...
How can you make your company the best at media?
What is the roadmap and actions you need to take to transform the complex media operations of a major company?
How do you inspire success and drive change within a giant global marketing organization like Mars Incorporated?
These are just some of the amazing insights shared in this #MediaSnack Meets with Rob Rakowitz the Global...
"I think we massively overcomplicate things and I don't actually think we need that much data"
Tom Goodwin, author of 'Digital Darwinism', on this latest episode of #MediaSnack Meets
Is relevance more important than personalization?
Are agencies managing decline?
And what exactly is the 'Interim of Things'?
Some of the areas we explore in this fascinating interview with one o...
If I was CEO of Facebook, "I'd lose billions of dollars for my shareholders" says Bob Hoffman, The Ad Contrarian
But for a good reason. "I have an immodest goal to save freedom and democracy" he says.
You may know Bob as his alter ego The Ad Contrarian, which is a regularly updated blog which Bob founded over a decade ago. It is devoted to presenting the counter argument to...
What does it take to put on a global media conference? How do you keep on top of global trends and decide what to prioritize and put on the agenda each year?
Jeremy King, CEO of The Festival of Media shares the months of planning that go into each of their Festival events. If there's one person that sees the macro changes in the industry so closely each year it is Jeremy.
Everything you wanted to know about ad fraud but didn't know who to ask or even what to ask...Don't suffer from FOFO (fear of finding out).
This extended #MediaSnack Meets with Dr. Augustine Fou lays out the key parts of the ad fraud challenge and gives marketers the priority actions you can take right now to better protect your media investments from fraud.
Dr. Augustine F...
The most important thing for successful marketers to grow is by being BRAVE, says Gemma Greaves in this wide-ranging interview in New York.
She has expanded The Marketing Society around the world and recruited some of the world's best CMO's as leadership.
We find out what motivates her, where does she find her inspiration and mentors?
The Marketing Society web...
What exactly is Ad Fraud, how big a problem is it, how does it happen and what can advertisers do about it?
Just some of the questions answered by the 'Ad Fraud Crusader' Shailin Dhar, the founder of Method Media Intelligence.
Learn how Shailin accidentally got into the ad fraud business, creating sites and selling counterfeit traffic to advertisers. He then realized his c...
How can you be an effective media director in a complex and fast-moving media industry?
This is just one of the insights shared in this #MediaSnack Meets with Gerry D'Angelo the Global Media Director of P&G, the world's largest advertiser.
We cover a lot of ground quickly in this special episode and Gerry shares a ton of his wisdom and insight learned through 20 years risi...