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Making the Brand | Marketing with a Pop Culture Twist


If you look hard enough, there are marketing lessons everywhere in pop culture. From music, to TV, sports, and movies, brands can identify ways to appeal to their audiences by understanding more about what they love -- what's popular in culture. If musicians, athletes, and actors can build loyalRead more

Popular episodes

All The Small Things Content Creators Have to Do

Dec 2 • 12:29

From blogs to video, social, email, and everything in between, content creation is a bit of a bear! It goes beyond just the idea and the piece of content itself. Just when you thought your work was done, you also have to complete several smaller steps and details to optimize your work. As Blink-182 said, "Work sucks, I know." Here are all the small things that can make or ...

Romy & Michele's High School Reunion is the Perfect Personal Branding Metaphor

Sep 13 • 05:54

How Did MTV Collect UGC in the Year 2000? Tips to Make the Most of User-Generated Content

Aug 11 • 10:17

Does Madonna Have a Last Name? How to Finally Land on the Right Name for Your Brand

Jun 16 • 08:47

The Social Phenomenon Every Marketer Should Know, Thanks to Barbra Streisand

Jun 7 • 08:44

Barbra Streisand's music legacy is undeniable! But she is also credited with helping create a social phenomenon every marketer should know: The Streisand Effect....

The Content Idea That Always Works, Inspired by Gracie Lou Freebush

Jun 1 • 08:30

SPECIAL EPISODE!!! Interview with Backstreet Boy, AJ McLean about Ava Dean Beauty

Mar 22 • 56:21

Am I dreaming?!!? I interrupt your regularly scheduled programming to bring you this special episode where my friends and I INTERVIEW A BACKSTREET BOY!...

How Your Personal Brand Empowers You - Inspired by Britney Spears & Meghan Markle

Mar 15 • 11:48

If you watched the Framing Britney Spears documentary and Oprah's interview with Meghan Markle, you learned how the tabloids destroyed their mental health. They were powerless to the narrative the press was building....

Crashing the Party: How to Leverage Trending Topics without Getting Canceled

Mar 8 • 13:16

BONUS Episode: We Want It That Way — How BSB Can Transform their Website w/ Britt Hyatt

Mar 4 • 14:48

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