Lochhead on Marketing

Christopher Lochhead

business, education
The only marketing podcast that dares to ask, 1) “What makes legendary marketing, legendary?” 2) Why is Category Design THE strategy? and 3) How do I have a legendary career? Hosted by retired three-time Silicon Valley, public company CMO, a “Godfather of Category Design,” #1 Business PodcasterRead more
Wondering where to start with Lochhead on Marketing? Fans of the podcast have clipped their favorite moments: check out a list of the best episodes below. Want more podcast clips? Get the Shuffle app.

Best Episodes

027 How To Create a New Category & Brand w/ Carrie Palin, CMO of $20B Splunk

Dec 19, 2019

" Splunk changing brand colors to pink and orange "

1

This special episode of Lochhead on Marketing is the actual conversation of Christopher Lochhead and Carrie Palin, CMO of software company Splunk, during their appearance at Hypergrowth San Francisco. Carrie shares how she spearheaded the category creation of Data to Everything and brand re-launchRead more

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