Christopher Lochhead

Business • Education

Lochhead on Marketing™ is the award winning, chart topping podcast for entrepreneurs, marketers, and category designers with a different mind. Most people do not like it.

Popular episodes

118 How to YOLO And Execute A “Personal IPO”

Jul 28 • 19:10

117 How “Native Digitals” Are A Threat To All Companies That Make “Stuff”

Jul 21 • 25:34
This episode is based on the Category Pirates  Newsletter


Welcome to a two-part series of Lochhead on Marketing, where we talk about Native Digitals and the profound changes they are bringing to the way we live, work, and play. If you haven’t heard the first episode, why not check it out so you’ll have an idea of what’s going on with Native Digitals.


To recap, there are ab...

116 New Category of Human: “Native Digitals” (People Under 35) Are Radically Different People & Most “Native Analogs” Don’t Get It

Jul 14 • 15:07
This episode is based on the Category Pirates Newsletter

Welcome to a two-part series of Lochhead on Marketing, where we talk about Native Digitals and the profound changes they are bringing to the way we live, work, and play.

In this episode, let’s talk about how these younger folks, 140 Million of them in the United States, are the new category of human. These native di...

114 2 Legendary Questions (Part 1)

Jun 23 • 10:32
Welcome to a special two-part series of Lochhead on Marketing, where I answer two of the most important questions in my life and career. Are you curious as to what those questions are? Stay tuned to find out.

My Favorite Question to Ask

You need a bit of back story for the first question.


In 2006, I was the head of marketing for a software company called Mercury Interactive. ...

113 Are you Crazy or Mission Driven? Musing on Play Bigger’s 5th Anniversary

Jun 16 • 14:21
Welcome to this very special episode of Lochhead on Marketing, on what is the week of Play Bigger, my first book’s fifth anniversary of publication.


Recently on Follow Your Different, we had on Captain Paul Watson, who is the co-founder of Greenpeace and the founder of Sea Shepherd. Sufficed to say, Captain Paul is vey mission driven. Some would call him a saint, while othe...

112 Maybe The Only Career Advice That Matters

Jun 9 • 07:16
These days, we hear a non-stop barrage of career advice. Some of them is good, but a lot of them are not. In this episode of Lochhead on Marketing, let’s talk about what might be the only career advice that matters.


Relationships, Marriages, and Divorce

By now, you may have heard of Bill and Melinda Gates are getting a divorce, and that Jeff Bezos and McKenzie Scott got divo...

111 Mike Maples, Jr. On How Legendary Entrepreneurs Create Categories

May 26 • 14:30

Welcome to a special episode of Lochhead of Marketing. What you’re about to hear are the thoughts of one of the smartest people in Silicon Valley on Category Design. He is the entrepreneur turned venture capitalist Mike Maples, Jr....

110 Category Creation: How To Dam The Demand

May 5 • 11:42
With Category Design or Category Creation strategy, we often talk about the distinction between capturing existing demand, and creating new demand.


In this episode of Lochhead on Marketing, let’s talk about an in-between strategy that category designers use as a powerful tool in creating demand. That is to dam existing demand and redirect it in their own way, like the way a...

109 Want To Do Legendary Marketing? Do The Opposite

Apr 28 • 10:13
In this episode of Lochhead on Marketing, let’s talk about how to stand out. In many ways, if you want to do legendary marketing, you need to do what the opposite of what most people do.

 

Doing the Opposite

As part of the mega category people refer to as Creators, there was something that we’ve noticed:

People spend a lot of time telling other people how awesome they are.

When...

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