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Integrate & Ignite | Marketing Insights to Inspire

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The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presenceRead more

Popular episodes

Episode 389: Media Buying Trends for 2022 With Mary Ann Pruitt, CEO of Mosaic Media

Nov 23 • 38:48
“An omnichannel approach is what we have to start looking at.” Listen & Learn:
  • The five generations of consumers you need to know about.
  • Insights into shifts in buyer behavior.
  • Why everything needs to start with an integrated omnichannel approach.
  • Getting back to basics and targeting individual consumers.
  • Why a broad approach to media buying will ultimately cost you money.
  • How ...

Episode 387: Refreshing a Long-Established Brand with a Six-Part Strategic Marketing Process with Kirsten Sladovnik of RMG

Nov 16 • 37:29

Kirsten Sladovnik is the director of marketing for RMG – Rocky Mountain Group. She is responsible for all aspects of RMG’s marketing efforts, including research, brand development and management, advertising campaigns, website development, digital and social content, business development tools, and customer communications....

Episode 386: Product Sales and Marketing Misalignment and Mishaps with Erik Host-Steen, founder of SMP Alignment

Nov 9 • 28:47
“No executive wakes up and says, ‘I’m going to create siloes within the organization,’ but it happens.” Listen & Learn:
  • The top five things companies do that lead to misalignment between sales and marketing.
  • The importance of understanding your audience from a psychological perspective.
  • Why marketing can’t do it all and products don’t sell themselves.
  • The two biggest mistakes...

Episode 385: Big Impact, Small Budgets with Maggie Scivicque of arc Thrift Stores

Nov 2 • 35:18
“Finding new ways to be relevant is what we all have to do, especially in this climate.” Listen & Learn:
  • The eight simple steps to incorporating humor into your marketing strategies.
  • Why some brands are afraid to use humor in their marketing.
  • Where humor works well, and where it doesn’t.
  • How all brands, not matter the industry or the product, can incorporate humor into its ma...

Episode Title 384: Using Humor to Connect and Create Relatability with Joseph Wilkins of FunnySalesVideos.com

Oct 26 • 31:29
“There isn’t a brand out there whose customers don’t like to smile.” Listen & Learn:
  • The eight simple steps to incorporating humor into your marketing strategies.
  • Why some brands are afraid to use humor in their marketing.
  • Where humor works well, and where it doesn’t.
  • How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies.
  • C...

Episode 383: Embracing the Creative Mindset with Ben Ingham of Peraton

Oct 19 • 34:59
“You can’t expect that the expected is going to do what you need it to do.” Listen & Learn:
  • How thinking divergently fosters growth.
  • Tying bold creative strategies to growth.
  • How to become your clients’ creative agent.
  • Why curiosity is the most important element of all creative strategies.
  • What defines the creative mindset.
  • Why big ideas don’t have to have big budget.
  • Tips for e...

Episode 382: Marketing Your Employee Value Proposition to Assist in Recruiting with Teresa Rehme of Ball Corporation.

Oct 12 • 36:27
“Every organization has an employee value proposition; you just need to be sure it’s the right one.” Listen & Learn:
  • Why social media needs to speak to all your stakeholders.
  • Storytelling as a way to get your customers and potential customers excited about your brand.
  • Attracting the right customers vs. the number of customers.
  • Defining your employee value proposition.
  • Creating...

Episode 381: Crafting a Vivid Vision for Your Brand with Graeme Strachan of ViTL Solutions

Oct 4 • 31:43
“If you ask someone about their company’s mission, you just see blank stares.” Listen & Learn:
  • The building blocks for creating a Vivid Vision for your brand.
  • The difference between a mission, a set of goals, company values, and a vision.
  • How a Vivid Vision creates a culture and impacts retention.
  • The questions you should ask to articulate your Vivid Vision.
  • The importance of...

Episode 380: The Four Tenets of Storytelling with Michael Ashford, director of marketing at The Receptionist

Sep 15 • 38:00
“Placing yourself in the story you’re trying to tell is where marketers hit gold.” Listen & Learn:
  • The four tenets of strategic storytelling.
  • The importance of people-first storytelling.
  • The power of narrative.
  • Why it’s never about what you make or why you make it.
  • It’s not about selling a story; it’s about telling a story.
  • Creating a compelling narrative for your brand from t...

Episode 379: Embracing the Creative Resurgence with Cody Gillund of Experian Partner Solutions

Sep 8 • 19:33
“Direct marketing does not work without brand awareness and brand awareness is driven by creative.” Listen & Learn:
  • Tips for measuring your creative’s ROI.
  • The tools you need to measure the impact of your creative.
  • The importance of having a “creative minimum standard.”
  • Why it’s important to not rely on creative for creative’s sake.
  • How great creative makes the customer feel ...

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