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In Before The Lock

Business • Technology

In Before The Lock is a podcast from Erica Kuhl and Brian Oblinger about community, customer experience, and leadership at scale.

Popular episodes

🔓 50: The cold start

Dec 7 • 01:14:56

What you should do in the first few months at a new company where you’re building community for the first time....

🔓 49: Gratitude and thankfulness

Nov 23 • 52:26

Erica and Brian deliver messages of gratitude and thankfulness across the community industry....

🔓 48: A beautiful call to action

Nov 9 • 58:10

How to understand the motivations of your visitors to create incentives for them to join. That’s not it, though — don’t forget to onboard them properly....

🔓 47: A numbers game

Oct 26 • 01:03:31

Promotion is the #1 driver of traffic and acquisition for communities. Don’t forget to tell people about it....

🔓 46: Make learning a team sport

Oct 12 • 01:13:44

How you can integrate learning and community to drive product affinity, customer happiness, and retention....

🔓 45: Money on the table

Sep 28 • 01:26:59

How Sales and Community can partner together to build trust, educate customers, and drive revenue. Yeah, you read that right. Stick with us. You’ll learn a lot....

🔓 44: Localization = hard

Sep 14 • 58:26

Localization of communities is becoming more common, but it’s more complicated than you think. Erica and Brian walk you through the finer details in a fun role play....

🔓 43: The UI of your operational plan

Aug 31 • 01:12:20

Erica and Brian talk about why you need a community roadmap, how to build it, and how to present it in your organization....

🔓 42: Ask for 5, get 3

Aug 17 • 01:47:43

It’s headcount and budget planning season! Follow along as Erica and Brian take you step-by-step through the process so that you can secure the community resources you need to succeed....

🔓 41: It’s not apples to apples

Aug 3 • 01:14:56

Erica and Brian weigh in on a long-standing contentious debate — Social Media vs. Community....

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