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How I Grew This

Business • Education

In How I Grew This, Mada Seghete dives into the stories behind the World’s top companies and the leaders driving their growth from campaigns, measurement and tests to their personal journeys becoming growth leaders.

Popular episodes

[Greatest Hits] Product @ Walmart Grocery: Adithi Sampath- Driving Hypergrowth in New Markets for a Fortune One Brand

Dec 2 • 20:27
What does it take to recreate the organic growth of the largest online delivery grocery in the US in a new market like Mexico? How do you define growth when new markets take time to mature and show actual business outcomes? Our next guest, Adithi Sampath, has worked across a variety of industries building products in gaming, insurance, and now is forging the online grocery...

[Greatest Hits] Former Global Head of App | Social | Display Marketing @ Stubhub: Manoj Tolety- Why Measurement Is the Key to Driving Loyalty

Nov 25 • 30:36
Aim big. This theme, along with successful cross-collaboration, aligning with strong mentors, and leading by example, seems to be common in many growth stories. How does the theme of family fit in? Manoj Tolety shares what he’s learned from becoming a parent and how human behavior, a dash of luck, and hard work drives both personal and professional growth.

This, traveling t...

[Greatest Hits] Country Manager @ Ouicar: Vincent Saint-Martin- How to Continue Driving Growth After You've Been Acquired

Nov 18 • 21:20
What does it take to build a leading Peer-to-Peer car-sharing company when the market is exploding with new competitors? How do you continue to drive growth after your company gets acquired? This, the stories of learning from failure, recruiting his first users one by one, and the decisions he made that ensured the product remained a market leader, are in our third episode...

[Greatest Hits] VP, Digital Product & Technology @ Philz Coffee: Francisca Hawkins- How a Former Artist is Shaping the Future of Mobile-Ordering

Nov 11 • 32:52
What does it take to bring an iconic brand and experience to digital? What makes the Philz app one of the most loved and used apps in the industry and how do you take the specific vision of a founder and transform into an on par digital experience? That and stories of success, failure, the invention of the mobile boarding pass and how Philz ended up on HBO’s Silicon Valley...

[Greatest Hits] VP of Growth & Marketing @ Opendoor: Sheila Vashee- Redefining and Digitizing a 100+ Year-Old Process

Nov 4 • 31:32
Some get to join a company that redefines an industry once in their life. Sheila has done it twice. As Dropbox’s first marketing hire, she led the transition from a consumer-facing product to one with an enterprise focus. Now at Opendoor, she is redefining a 100+ year-old industry and revolutionizing the way real estate is bought and sold.

This, stories of doubling market s...

Chief Product Officer at Getir: Emre Ertan - How to Achieve Innovative Viral Growth

Oct 28 • 28:52
Emre Ertan is the Chief Product Officer at Getir. Emre has previously directed growth at Slice Technologies and Zum. He also co-founded not one but two companies, Mobito and Soru.

Get people to share their referral links on social media, specifically mass social media avenues like timelines posts and groups. The more people share about your product, the higher the chances o...

VP of Enterprise Digital Marketing at Canadian Tire: Greg Shelly - Pulling the Power of Enterprise Innovation & Loyalty Programs with Triangle Rewards

Oct 21 • 24:44
Greg Shelly is the VP of Enterprise Digital Marketing at Canadian Tire. Greg is, admittedly, obsessed with attribution and performance, and he cares about organizations needing to understand how their investments are driving customer outcomes. Before joining Canadian Tire, Greg led the business insights and marketing analytics organization at McDonald's and spent eight yea...

EVP & Chief Information Officer @ Dollar General: Carman Wenkoff - Simplified Secrets for Future-Proofing a Traditionally Brick-and-Mortar Retailer

Oct 14 • 27:46
Carman Wenkoff is the EVP & Chief Information Officer at Dollar General. In this role, Carman has led the company’s digital transformation, implementing technology advancements to enhance the brick-and-mortar retailer’s offerings and elevate the overall customer experience.

Throughout Carman’s career—from working in construction to practicing law, founding a tech company a...

Senior Product Manager, Mobile Growth at The New York Times: Patricia Martorana - Improving the Quality and Performance of Your App’s Subscription Plan

Oct 7 • 34:01
Patricia Martorana is the Senior Product Manager, Mobile Growth at The New York Times. Over the past four years, Patricia has grown extensively as a Product Manager. She led the cross-functional team in developing The New York Times subscription footprint and designed the customer journey within the news, cooking, and game sections. She previously had worked in marketing a...

[Greatest Hits] Head of Product Running @ Runtastic: Robert Schenkenfelder- Putting Yourself in the Running Shoes of Your User

Sep 30 • 19:11
What are some lessons you learn after being with a company for almost a decade? How do you end up changing your life based on the products you build?

This, the stories of being acquired by Adidas while maintaining the freedom to innovate and practicing what you preach, are featured in this episode of “How I Grew This” With Robert Schenkenfelder of Runtastic. Listen and sub...

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