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Growth Machine Marketing Podcast

Business

The Growth Machine Marketing Podcast is your go-to resource for learning how to grow your business through Content Marketing, Search Engine Optimization, Advertising, Social Media, Email Marketing, and more. Each week, your host Amanda Natividad will share lessons from the Growth Machine team,Read more

Popular episodes

#38: What We Wish You Knew About SEO

May 12 • 41:16

In the season finale of the Growth Machine Marketing podcast, CEO Nora Schlesinger and Head of Marketing Amanda Natividad debrief on SEO and content....

#37 How a Recruiting Website Tripled Organic Traffic in 6 Months

May 4 • 24:17

Here’s a milestone for the Growth Machine team: our first unblinded case study!...

#36 There’s No Such Thing As an Impulse Purchase

Apr 29 • 46:20

Impulse purchases are just a story we tell ourselves....

#35 Why Good Marketers Act Like Journalists, Not Columnists

Apr 21 • 37:13

If you work in content marketing, you know John Bonini. He’s the Director of Marketing at Databox, and he also owns the widely popular Some Good Content Patreon, where he distills expert yet tactical advice for content marketers at ever level....

#34 How to Manage Content When You’re Not a Content Marketer

Apr 6 • 48:00

One of the questions we hear most is: How do you hire and manage content services when you yourself are not a content marketer or an editor?...

#33 SEO for Content Marketers at Any Level, in Any Industry

Mar 30 • 39:07

As soon as I began following SEO expert Kameron Jenkins’ work, it was clear to me how friendly and accessible she makes SEO to everyone at all levels....

#32 The 3-Step Framework to Making Your Brand Stick

Mar 23 • 41:23

There’s a three-step framework to user onboarding. And you can apply to your marketing efforts as well — to ensure that your brand is top of mind to your audience....

Mini Episode: The Critical Authority Threshold Might Be Holding You Back

Mar 18 • 08:37

Having grown dozens of brand new websites, we’ve never seen a smooth up-and-to-the-right chart of organic traffic growth....

#31 Peep Laja on How Small Businesses Can Build a Moat

Mar 12 • 36:56

There are two ways a company can carve out its differentiation: by out-innovating the competition, or by competing on your messaging. As categories become more crowded, brands nailing their messaging is going to become more important....

Mini Episode: Creating Viral Loops in Content, Marketing, and More

Mar 4 • 09:19

A viral loop within The Knot accomplishes something you’d never guess....

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