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Four Minutes in Fundraising

Welcome to Four Minutes in Fundraising, Your essential resource about Fundraising, in only Four minutes! Your host @AmickyCarol Akiwumi is a Social Entrepreneur, Consultant and Fundraiser. Join Carol and special guests every Monday for #Fundraising and #SuccessTips for #WorldChangers!

Popular episodes

Building Earned Income Streams, with Bill Woolsey

Nov 15 • 04:17

People Give to People, with Bill Woolsey

Nov 8 • 04:42

Bringing Integrity, Credibility and Humanity to Corporate Partnerships, with Preeya Varsani

Jul 5 • 04:57

Preeya sets out her take on charities' relationships with corporate supporters, and we suggest a revision to Ken Burnett's principle that "no one should be a fundraiser without first being a donor."...

What Really Matters in Fundraising—with Martha Awojobi

May 17 • 04:42

Martha Awojobi is the Director of JMB Consulting, an organiser at Charity So White, and the curator of BAME Online. She joins us this week to talk about number 18 of Ken Burnett's 34 principles of fundraising: "'Brand' is a lot less important to donors than it is to you."...

Be Authentic and the Money Will Come—with Martha Awojobi

May 10 • 04:55

Martha Awojobi is the Director of JMB Consulting, an organiser at Charity So White, and the curator of BAME Online. She joins us this week to talk about number 15 of Ken Burnett's 34 principles of fundraising: "Share your problems as well as your successes with your donors."...

Equality, Diversity and Inclusion in Fundraising, with Paul Amadi

Apr 26 • 13:53

Today's episode is a little different—we're joined once again by Paul Amadi, Chief Supporter Officer at the British Red Cross, and we're talking about Equality, Diversity and Inclusion in fundraising. The topic is central to our mission and very close to our hearts, so we've given it more time than our usual episodes—we'll be back to our usual 4 minutes next time....

Ditch "Donor Led" Fundraising (?!)—with Paul Amadi

Apr 12 • 04:43

We're thrilled to be joined this week by Paul Amadi, Chief Supporter Officer at the British Red Cross. Paul and AmickyCarol discuss number 7 of Ken Burnett's 34 foundations of fundraising, which states that fundraising should be "donor led, not target led", and we reveal our proposed modification to this foundation at the end of the episode!...

Quantify, quantify, quantify! With John Mensah

Apr 5 • 04:55

John Mensah is the Director and Founder of Outreach Management Services, a consultancy that specialises in providing strategy, organisational development, training, fundraising, project management and mentoring support to third sector groups across the UK and Africa. Along with AmickyCarol, he was also a founding committee member for the Chartered Institute of Fundraising'...

Hunting for Oxygen, with John Griffiths

Mar 29 • 04:41

John Griffiths is a brand development and communications consultant with decades of experience in market research and communications strategy. This week he chats with AmickyCarol about generating the spark that lights up a personal connection with your supporters....

Donor Retention with Gabe Cooper, CEO of Virtuous Software

Mar 22 • 04:32

Recruiting new donors takes time and effort, so retaining them is pretty important. Gabe Cooper is the CEO of Virtuous Software, a nonprofit-focused CRM that tackles this issue head-on. He joins AmickyCarol this week to give three #TopTips on making sure that your donors stay with you for the whole journey....

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