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Feel More Buy More

Business • Tv-and-film

Feel More Buy More: The marketing and advertising podcast from System1 that puts its data where its mouth is. Everyone has an opinion on the latest ads. So do we at System1. But we’ve got the numbers too – effectiveness test scores fresh off the System1 Ad Ratings database. Every episode theRead more

Popular episodes

Uncensored CMO - Achtung! How to create and sustain attention - Orlando Wood

Nov 2 • 30:46

Here's what we covered in this episode:...

Christmas Ads - Our Top 10 So Far

Nov 28 • 42:51

After sitting through over 100 Christmas ads we've come to our definitive top 10 of this year. John Lewis / Waitrose have come out winners this year but not without a fight from some worthy contenders in a very, very strong year of ads....

Lemon. Lessons on right-brained creative development

Oct 30 • 49:06

Chapter four of Lemon "How the advertising brain turned sour: Creativity and Company Culture"...

Lemon. How the advertising brain turned sour - a chat with the author, Orlando Wood

Oct 15 • 44:50

Today is the launch of 'Lemon. How the advertising brain turned sour', written by System1's Chief Innovation Officer, Orlando Wood....

Why has the advertising brain turned sour? A preview of Lemon, an IPA publication

Oct 8 • 44:49

Today’s podcast puts the spotlight on our divided brain, as we discuss Lemon, the landmark new book from the IPA by System1’s own Orlando Wood. We’ve got Orlando here talking with Tom about the science behind the book, his inspiration and what exactly marketers can learn from it. Think you know all about the left and right brain? Lemon will make you think again....

How do ads perform in different markets? US vs UK

Oct 3 • 29:06

How do ads perform across different markets? We've conducted a study which took 5-star ads from the US and tested them in the UK, then took 5-star ads from the UK and tested them in the US to see how much of a difference it made. ...

Why are brands removing their logos?

Sep 10 • 29:56

Tom and Jon get down to the nitty-gritty details about how some brands have been stripping away their logo and the impact that it's had. We talk about a few different campaigns in this episode, here are the links to everything referenced:...

When ads get weird

Aug 9 • 24:05

Joined again by our Head of Marketing, Tom Ewing, and a first appearance on the podcast from our Data Scientist, Nine Adler, we take a look at some of the strangest ads we've seen of past along with some of the more recent (and tamer) ones....

What are fluent devices and why are they effective?

Jul 24 • 34:07

The Smash Martians. Papa and Nicole. The 118 118 runners. Alexandr Orlov and Gio Compario. These icons of British advertising have something in common. They are examples of what we call a Fluent Device - a recurring property or idea that drives the creative in a long-term campaign and makes it more profitable....

Which ads won the Women's World Cup?

Jul 8 • 23:55

The 2019 Women’s World Cup kicked off this June, sparking discussions beyond on-the-pitch performances....

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