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Dear Strategy

Business

Are you a product manager or business leader who has questions about how to develop and implement successful business strategies? If so, then you’ve come to the right place! Dear Strategy is an award-winning blog and podcast that is dedicated to providing education and advice on the subjects ofRead more

Popular episodes

Dear Strategy 130: How To Differentiate Between a Product Strategy and a Go-To-Market Plan

Oct 1 • 23:56

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony....

Dear Strategy 129: How To Align Your Product Strategy to Your Corporate Messaging

Sep 1 • 29:56

On this episode of Dear Strategy, we talk about how you can align your product strategy to your corporate strategy, and why it’s so important to alert your company’s leaders when that alignment doesn’t quite exist....

Dear Strategy 128: The Key to Strategic Success

Mar 15 • 19:21

On this episode of Dear Strategy, we answer the following question…...

Dear Strategy 127: The True Value Proposition of College

Dec 23 • 14:34

On this episode of Dear Strategy, we talk about the true value proposition of college. Given the outrageous prices, coupled with the fact that many students aren’t coming out of college with all the tools they need to be successful in their chosen fields of study, it’s hard to see how there is any real value proposition left here at all. And, yet, people keep paying. So wh...

Dear Strategy 126: Testing Your Strategy

Dec 9 • 11:56

On this episode of Dear Strategy, we answer the following question…...

Dear Strategy 125: Same Product, Different Brands

Nov 25 • 13:43

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! Is this a good strategy for companies to take, or is it something that will eventually backfire on them?...

Dear Strategy 124: Measuring Success and Learning From Failures

Nov 11 • 17:20

On this episode of Dear Strategy, we answer the following question…...

Dear Strategy 123: Subscriptions, Subscriptions, Subscriptions

Oct 28 • 16:08

On this episode of Dear Strategy, we analyze the practice of turning almost everything into a subscription! We’ll talk about when this model works, when it doesn’t, and what the future looks like if companies keep trying to move their customers in this direction....

Dear Strategy 122: Mature Products in Resistive Markets

Oct 14 • 13:25

On this episode of Dear Strategy, we answer the following question…...

Dear Strategy 121: Ink Jet Cartridges and Other Captive Strategies

Sep 30 • 15:21

On this episode of Dear Strategy, we analyze the practice of charging as much for the ink jet cartridges as for the printer itself. It’s called “captive pricing” and, just as the name implies it’s a strategy that’s not exactly designed with the customer in mind! We’ll talk about why this model exists and whether it’s actually a good strategy for companies to take over the ...

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