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Customers Who Click

Business

Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerceRead more

Popular episodes

How to Stop Struggling With Low D2C Conversions

Nov 30 • 53:51
"So, giving them that flexibility, while it might sound counterintuitive to make it really easy for them to cancel or be able to pause the shipment, data actually shows that it increases the lifetime value by twenty to thirty percent of that customer"

Email and SMS marketing are powerful tools for brands to get to know their customers. SMS, particularly, has blown up in the...

Making Your D2C Marketing Strategy More Resilient

Nov 23 • 51:29
"The good news is long-term SEO… is a lot more profitable. Advertising is only gonna get more expensive, and in [the] long term, you don't have to keep investing the same amount [in SEO]."

With customer acquisition costs on the rise, your ads have a target on their back. They have to be precisely accurate, like a laser. If you don’t nail your targeting, you end up losing a ...

Secrets of a Fast-Growing D2C Brand

Nov 16 • 35:07
"When things work on [one] brand, don't work on another brand, you at least know you're putting your best foot forward when you are testing or you're building a new site and it gives you a confidence with some foundation"

A low conversion rate makes D2C brands try new things. Trying new things is good; it’s at the heart of growth marketing. You won’t know what works and wha...

Make Customers the Center of Your Marketing

Nov 9 • 59:31
"... A whole PhD thesis on discounting strategies and the psychological implications of that. So, it can be a drug as a brand … we know it's going to drive conversions, whether it's going to bring you the right type of customers that's for every brand to experiment with"

Most brands selling their product online know how affiliate marketing works. They, often, also know the ...

How to Sell Your Online Business for Top Dollar

Nov 2 • 43:47
"My point here is every single dollar matters when you're selling your business and everybody's going to exit their business someday, so you pay attention to those little details.’’

If you want to exit an online D2C business, you can’t just start pitching to VCs. There’s got to be a method to your madness! No matter how promising your industry might sound and how profitable...

How to Diversify Your D2C Marketing Strategy Beyond Facebook and Instagram

Oct 26 • 22:28
"The foundation needs to be set properly and the foundation [that] comes up organically when Facebook and … other platforms. The only thing left is how you are able to reach your customers off of these platforms. So … we focus very heavily on these native platforms like TikTok, Snapchat, YouTube shorts, and Pinterest - these four platforms that typically don't really show ...

Secrets to an Efficient and Profitable Online D2C Business

Oct 19 • 01:04:26
"You've got to understand what you need to throw the money up, to get the best results. There's no guarantee it’ll work but having insights that you can glean from all this data is and being smart is making sure that you have the best chance of succeeding!"

In episode 81 of the Customers Who Click podcast, I had a profound conversation with Christopher Hann, Customer Acquis...

Be Better Than Your Competition Through Trust and Effective Customer Service

Oct 12 • 46:56
"As a business owner, you put your blood, sweat, and tears in your business. It's so easy to be super defensive about your product or your service. It's really important to remember that they don't care about that. They just care about figuring out whatever their issue is."

In episode 80 of the Customers Who Click podcast, I had an invigorating chat with Andrew Lees, Founde...

How to Create a Brand Your Customers Cannot Ignore

Oct 5 • 46:03
"The future of CX is viewing it as a marketing channel. And obviously allocating spend towards it and letting the voice of the customer be part of all these decisions"

In episode 79 of the Customers Who Click podcast, I had a fantastic chat with Eli Weiss, Director of Customer Experience at OLIPOP, a deliciously refreshing tonic with prebiotics, botanicals, and natural plan...

Let Loyal Customers Market your Brand

Sep 28 • 42:22
"There is something to be said about raw and organic content and it tends to resonate with exactly who you're targeting because you're using your target audience to communicate what they love about it."

In episode 78 of the Customers Who Click podcast, I had an invigorating chat about UGC (User Generated Content) with very talented Saunder Schroeder about how UGC works, how...

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