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Every week, go behind the scenes with marketing and creative leaders. This podcast will go deep into the process of how great marketing campaigns and creative projects are taken from idea to launch. You’ll learn how different companies develop their strategies, manage their processes, structureRead more

Popular episodes

Megan Reyes on building better brands for athletes

Oct 7 • 45:26

Megan Reyes is a freelance sports/athlete branding & social marketing consultant, and built her experience working at places like Blue Wire, The Athletic, 2K, and the Golden State Warriors. Brian and Megan chat about what makes a strong brand for an athlete, how athletes can start building their brand pillars, what athletes can do to differentiate themselves, and how brand...

Jesse Chuku on Transitioning from a Pro Athlete to a Creator with Over 3M TikTok Followers

Sep 22 • 34:00

Jesse Chuku was one of the top basketball players growing up in the UK, and had a successful college career in the States at Lehigh University and then professionally in Greece, Spain, and the British Basketball League. Since he stopped playing professional basketball last year, Jesse has become a content creator and amassed more than 3M TikTok followers and 620K YouTube S...

Shann Biglione, Head of Strategy at Zenith, on creative strategy in advertising

Jan 19 • 44:05

Nathalie Balda, Sr. Social Manager at Prime Video, on the role of social media in entertainment

Dec 16 • 44:24

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Christina Garnett on Marketing Twitter and Social Media Communities

Dec 8 • 48:22

Christina Garnett is a Strategist with courses about social media on Hubspot Academy and work featured in the Next Web, The Startup, and Better Marketing. Christina's tweet encouraging people to join and introduce themselves to Marketing Twitter went viral, igniting the community and prompting over 2,300 replies. Brian and Christina go behind the scenes to talk about Marke...

Johnas Street, Sr. Global Social Media Manager at Cadence, on creativity in B2B social media

Nov 19 • 32:58

Johnas Street is a Sr. Global Social Media Manager at Cadence Design Systems, a company with over 7,000 employees that enables electronic systems and semiconductor companies to create innovative products. Before getting into B2B social media, Johnas was an American Idol finalist and acted on the BET show "Being Mary Jane". Brian and Johnas go behind the scenes to talk abou...

Caroline Murray on creating engaging ads for car dealerships

Oct 29 • 40:59

Caroline Murray is a Performance Manager at Dealer OMG, an online marketing agency with a focus on advertising for car dealerships. Caroline works with car dealerships around the country to create hyperlocal ads on Facebook and Instagram. Brian Bosche talks to Caroline about working in an industry that's being forced to innovate, how to create engaging ads on social media,...

Rudy Willingham on showcasing creativity through personal projects

Oct 15 • 30:35

Rudy Willingham runs an agency with a focus on making ads people want to see, not have to see, and previously worked at WONGDOODY and DNA in Seattle. Rudy's creative work has been featured on ESPN, NBC, and Yahoo, and he has over 75,000 Instagram followers and over 750,000 TikTok followers. Brian Bosche talks to Rudy about why he started his own agency, how he developed hi...

Nik Conklin, Head of Content at :betr, on scaling content production as a small team

Oct 8 • 51:45

Nik Conklin is the Head of Content at :betr, a media company with the mission to give people experiences that make them think, celebrate, embody and dream of a more positive world around them. Nik was previously the Senior Director of Creative Solutions at Clemson University. Brian Bosche and Nik go behind the scenes to talk about producing consistent content with a small ...

Paul Bae, Director of Social for the OKC Thunder, on growing a social team

Sep 17 • 55:49

Paul Bae is the Director of Social Media for the Oklahoma City Thunder, a professional basketball team in the NBA. Paul has previously worked in a number of different industries outside sports as well at companies like Google and CBS. Brian and Paul go behind the scenes to talk about social media in sports, managing the growth of a social team, capturing ROI, and innovatin...

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