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CMO Talks

Business • Technology

A bi-weekly podcast that explores the evolving MarTech scene through in-depth interviews with top analysts and marketing practitioners. Hosted by ITWC’s CMO, Fawn Annan and supported by global IT intelligence leader IDC, each fast-paced, forward-looking 40-minute podcast challenges top marketingRead more

Popular episodes

CMO Talks with Clare Dorrian, SugarCRM

Nov 24 • 45:24

CMO Talks with Celia Fleischaker, Verint

Oct 20 • 32:40

CMO Talks with Cathy Taylor, WARC

Oct 6 • 24:09

CMO talks with Aaron Ballew, Ping Identity

Sep 8 • 26:04

In this episode, we speak to Aaron Ballew, VP, Global Demand Generation for Ping Identity, also known as its Chief Identity Champion. He is a new type of precision-based marketer that thrives on numbers. Aaron holds a Ph.D. in Electrical Engineering, so you might ask how he ended up in marketing leading Ping’s demand generation business. Aaron is all about the “math” and ...

CMO Talks with Todd Wilson, Red Hat

Aug 11 • 27:45

Todd Wilson, the Chief Strategist for Red Hat Canada, is a change agent that delivers success through open-source collaboration in partnerships and innovation with Red Hat customers and prospects. This episode explores how Todd envisions leveraging the CMO function to gain pre-sales opportunities in two new markets, the Public Sector and Health. Sharing responsibility for ...

CMO Talks with Noah Elkin, Gartner

Jul 28 • 28:52

Noah Elkin, Gartner’s Co-Chief of Research for Marketing and Communications practice, covers its recently published results for The Gartner Digital Marketing Survey 2021 in this episode. Noah shares the first iteration of Gartner’s bi-annual work based on a limited number of longitudinal questions carried over from prior studies. Highlighted are 2019 vs. 2020 marketing...

CMO Talks with Danny Sachdev, TrueQC

Jul 14 • 24:21

This episode features Danny Sachdev from TrueQC, who gets to the heart of quality control when outsourcing lead and demand generation services. TrueQC is a Dubai-based go-between broker, ensuring the client and third-party provider delivers on the promise of top quality leads. This interview begins with the procurement stage of what questions marketers should ask to what y...

CMO Talks with Mike Couch, Couch & Associates

Jun 30 • 33:24

Today’s episode focuses on the knowledge required to justify procurement decisions for Martech offerings for and through the CMO office. CEO Mike Couch provides insights as a technologist and digital marketer from Couch and Associates. With over 7,000 new marketing tech solutions available, such technology decisions must make every marketing dollar count. Findings must add...

CMO Talks with Shannon Hosford & Humza Teherany, MLSE

Jun 16 • 28:54

In this episode of CMO Talks, Fawn is joined by two exceptional collaborators weaving digital award-winning campaigns to grow both fan and sponsorship numbers at Maple Leaf Sports and Entertainment. MLSE is a global juggernaut representing some of the best-known teams, such as the Raptors and Toronto Maple Leafs, whose real currency is based on engagement. This fascinatin...

CMO Talks with Jon Duke, IDC

May 19 • 24:15

On this episode of CMO Talks, we explore intelligent marketing analytics for Retail’s future, including the current landscape, with Jon Duke, Vice President of Research, IDC Retail Insights. His most recent global survey covers merchandising, marketing, and analytics solutions and divides the findings into three significant buckets: planning, execution and measurement. Sta...

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