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Business • Technology

Effectively advertising on Twitter isn't always easy. On each episode, we’ll feature a different brand who is creative, surprising, and effective with their Twitter Ads campaigns. Listen and subscribe for world-class marketing inspiration straight from the source — Twitter.

Popular episodes

@Mailchimp rounds out their marketing with unexpected content

Mar 17 • 24:40

In this episode of Character Count we talk with Jay Maldonado, a Senior Marketing Manager at @Mailchimp. Tune in as we discuss "lean in" and "lean back" content, the power of GIFs, and the ways Mailchimp uses Twitter to connect with customers and raise awareness....

This FinTech company uses Twitter to empower small businesses

Mar 3 • 29:21

In this episode of Character Count, we sit down with Phil McEleney, Paid Marketing Manager for @TideBusiness, to hear how the B2B FinTech company learned to thrive on Twitter. ...

The @NHL uses Twitter to rally new fans

Feb 18 • 31:05

Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the @NHL social strategy, created a network of content creators, and is bringing the game to new fans (with a little help from Snoop Dogg and Chance the Rapper)....

Wizards of the Coast makes magic on Twitter

Feb 4 • 28:22

In this episode, we learn about the ways Wizards of the Coast (the company behind Dungeons and Dragons and Magic: the Gathering) uses Twitter to add a digital layer to their classic games. ...

Mini-episode: Q&A with Twitter's Head of Social Marketing and Campaigns

Jan 14 • 17:37

In this episode, we sit down with Bianca Posterli, Head of Social Marketing and Campaigns at Twitter. As a strategist for many of Twitter’s own Twitter accounts, you’d be hard-pressed to find someone who knows more about what ‘works’ on the platform (and what it means for brands)....

This agency puts Broadway shows in the spotlight

Dec 3 • 34:47

What’s your favorite broadway show? There’s a good chance @SpotNYC is or was the ad agency behind it. (We even found this Tweet from Lin Manuel Miranda crediting them with designing the iconic Hamilton logo. What?!)...

@BOMBAS does cause marketing right

Nov 19 • 35:54

Recent years have bare witness to the uprising of cause marketing — that is, brands aligning themselves with a cause or mission to give back. If you’ve seen phrases like “20% of all proceeds go to X” or “For every dollar spent, we donate a dollar to Y” then you’re already familiar....

Mini-episode: Q&A with our very own Social Media Coordinator

May 28 • 15:50

Tune in as we chat with @LindsaykBruce, the Social Media Coordinator for @TwitterBusiness....

@TeamKano engineers targeting magic

May 7 • 33:05

When it comes to ad targeting and testing, @TeamKano's ingenuity is best in class. The London-based company targets different audiences, with different messaging, at different times, to optimize sales of their DIY computer kits. And because those techniques are so valuable — we had to have Chiara Radini, Performance Marketing Manager at Kano, on our newest episode of Chara...

@Grindr's campaign takes a stand

Apr 23 • 19:45

In an age of influencer marketing — a strategy of showcasing your most loyal fans — popular queer dating app @Grindr defied the norm and did the opposite. They selected real users from the communities most discriminated against on their app and gave them a soapbox. Literally....

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