Daniel Bennett

Business

Exploring the opportunities at the intersection of the marketing, innovation, and gaming worlds. Conversations and advice from leaders in the gaming and marketing eco-systems. We talk with the publishers, platforms, brands, and the gamers that turned their passion into a profession. As gamingRead more

Popular episodes

How Facebook Gaming is Looking to Bring Out the Best in All Communities

Apr 29 • 42:21

In this week's episode, Dan talks with Claire Weston, Global Director of Partnerships Marketing at Facebook. Claire is one of the leaders of Facebook's Gaming Partnerships team. They cover topics ranging from how Facebook is looking to give voice to underrepresented gamers, how they consider mental health to be a key component of bringing the best out of all communities, a...

How the Worlds Leading Esports Organization has Navigated the Pandemic

Apr 20 • 40:10

In this episode, Dan welcomes Eli McCarrel back to the podcast. As a little refresher, Eli is the Director of Global Brand Partnerships at ESL gaming. He works with brands to help them play a meaningful role with the ESL in gamers' lives. Dan and Eli talk about how the Esports League has pivoted successfully during the pandemic and how one of their new partnerships is embr...

Why Gaming is the new Living Room, Mall and Arena

Dec 2 • 50:53

In this week's episode, we talk with the Futurist, Speaker, and Founder of M7 Innovations, Matt Maher. Matt has guided executive teams at Fortune 100 companies through the ever-changing media and technological landscapes. Matt specializes in artificial intelligence, augmented and virtual realities, the internet of things (IoT), and voice technology. He formerly served as V...

Why Brands Need to Focus on Community More Than Audience

Nov 18 • 38:56

This week we welcome Sara Wilson to the podcast. Sara is a journalist and the founder of SW Projects....

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The Critical Importance of Gaming's Social Side

Nov 5 • 48:53

On this week's show, we talk with the Founder and CEO of Social Media Week, Toby Daniels. Toby is one of the world's most influential thought leaders in the social and conference platform space. Toby and Dan talk about how Social Media Week has successfully pivoted to an online experience, why the term social is broadening thanks to gaming and which Pheonix will rise from ...

Inside the Agency with One of Adland's Gaming Leaders

Oct 29 • 40:35

In this episode, Dan talks with Amanda Davis, Associate Director of Gaming for the global ad agency, Grey. Amanda talks about her experience leading gaming for a big ad agency and her POV on how brands shouldn't be scared to find partners in the gaming space, and add value to that partnership. She also discusses her thoughts on the last few months of the year and how we ma...

The Next Generation of Gaming Taste Makers

Aug 4 • 46:50

This week we speak with Gabe Groenendaal. Gabe is a recent graduate from one of the most prestigious gaming programs in the world, The Game Center at NYU Tisch School of the Arts. A Game Design major, he let's light in on magic as he discusses the program and his broader thinking on the future of the gaming industry. We talk about the opportunities for brands to partner in...

HIT/POINTS - Nothing replaces the legwork of learning

Jul 10 • 03:38

Learning from the NBA 2K League with the Head of Content & Media

Jul 9 • 35:42

In this week's Campaign Mode, we talk with Matt Arden the Head of Content and Media at the NBA 2K League. Matt talks about how nothing replaces 'the leg work of learning' when it comes to understanding how to engage with a platform and it's community. We hear about how the 2K league has pivoted during the pandemic and how they engage with brands and gamers alike. ...

Inside APEX LEGENDS with the Head of Experience Design

Jun 9 • 35:10

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