Wondery

Business • History

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives theseRead more

Popular episodes

Bacardi vs Pernod Ricard | The Bat Out of Hell | 3

Jul 21 • 26:46

Bacardi is now America’s favorite rum, but two former French spirits rivals  -- Ricard and Pernod -- have joined forces to challenge Bacardi. And to gain the upper hand in security rights to Havana Club, the French company turns to Bacardi’s arch enemy for help: Fidel Castro....

Bacardi vs Pernod Ricard | Hunter or Prey | 2

Jul 19 • 25:52

Before they were billion-dollar behemoths owning many of today’s biggest booze brands, Bacardi and Pernod Ricard were three tiny, family-run companies. Pernod makes absinthe so well it became synonymous with the substance that causes a frenzy in Europe before being banned. Ricard steps in with an absinthe substitute and causes its own craze before merging with Pernod. Mean...

Bacardi vs Pernod Ricard | Rum and Revolution | 1

Jul 14 • 27:06

When family-run rum maker Bacardi was kicked out of Cuba in 1960, it vowed to go to extremes to get revenge on Fidel Castro. So when French spirits conglomerate Pernod Ricard cuts a deal with Castro’s government to share in the fortunes of Cuban-made Havana Club rum, Bacardi declares war on Pernod Ricard, too....

Encore: Southwest vs American Airlines | Free LUV | 6

Jul 12 • 28:16

Thanks to deregulation, no-frills knock offs of Southwest take to the skies like crows. About 120 airlines have gone out of business or filed for bankruptcy since the industry was deregulated in 1978....

Wondery Presents Business Movers | General Motors: Back from the Dead

Jul 8 • 09:10

Behind every successful business is a story. From Wondery and Lindsay Graham comes Business Movers, a weekly podcast that brings you the true stories of the brilliant but all-too-human businesspeople who risked it all. On the latest season, you'll hear the remarkable story of how General Motors crawled out of the grave and is now in position to lead the car industry into t...

Encore: Southwest vs American Airlines | The Cult of Herb | 5

Jul 7 • 25:16

Everyone loves Herb Kelleher—even FAA regulators. The onetime corporate counsel-turned-CEO is coming into his own at the helm of Southwest. But his latest challenge is coming up with a way to skirt the FAA’s pesky “slot” system, designed to limit air traffic by rationing takeoffs and landings. Kelleher has a business to run. So he embarks on a crazy plan to snag a few extr...

Encore: Southwest vs American Airlines | The Darling of Deregulation | 4

Jul 5 • 25:46

As deregulation dawns, Southwest Airlines’ founder and CEO are locked in a power struggle. In the middle is Herb Kelleher, Southwest’s corporate attorney. And after 18 months serving as a punching bag for the company’s top brass, he’s had enough. ...

Encore: Southwest vs American Airlines | Aviation Cyber Wars | 3

Jun 30 • 21:44

The computer age is on the horizon, and American Airlines has a secret weapon: SABRE. Sure, the airline is top of the heap under the current pen-and-paper reservation system — the one where travel agents use a massive phonebook to look up flights, then call individual airlines to book a ticket. But they’re tired of playing phone tag. The American Society of Travel Agents h...

Encore: Southwest vs American Airlines | Dogfight Over Dallas | 2

Jun 28 • 25:17

Baniff and Southwest battled in court for domination over the skies. Southwest came out on top for a little while, but Baniff pushed back with prices Southwest just couldn't beat. The only way Southwest could fight back was to give the mostly male, mostly businessmen clientele something they couldn't refuse: free booze. For the first time ever, Southwest is in the black. W...

Encore: Southwest vs American Airlines | Clearing the Runway | 1

Jun 23 • 25:40

In Texas in the 1960s, Rollin King had a crazy idea. He wanted to create a no-frills airline service that served San Antonio, Dallas and Houston. All he and his lawyer had to do was convince the Federal Regulations Bureau that they had no jurisdiction on flights that never left Texas. Of course getting Southwest off the ground would have been a lot easier if they had any p...

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