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Breaking Brand

Business

The’ve helped launch over 50 startups — creating nearly $15 billion in market value. Now, they’re taking on a bold, new challenge. Breaking Brand is a Buffer podcast series that takes you behind-the-scenes with the Pattern Brands founding team as it embarks on a remarkable journey to build aRead more

Popular episodes

5. Next Up

Nov 26 • 22:21

After launching its first brand to market, the Pattern Brands team reflects on their journey and what’s next for their company and the industry as a whole....

4. Equal Parts

Nov 19 • 18:35

As the Pattern team prepares to launch Equal Parts, we hear about how they built the brand and what makes it unique in the market....

3. Enjoy Daily Life

Nov 12 • 22:21

With the pivot from Gin Lane to Pattern Brands in full swing, the team focuses on how to take their new business to market. ...

2. The Major Leagues

Nov 5 • 25:38

Right at the peak of their powers, the Gin Lane team falls on tough times and decides to rethink the future of their entire business....

1. Gin Lane

Nov 5 • 23:06

Gin Lane has helped launch over 50 startups — creating nearly $15 billion in market value. Now, follow along as it launches a new direct-to-consumer business of its own....

Introducing Breaking Brand

Oct 23 • 01:27

The’ve helped launch over 50 startups including Harry’s and Smile Direct Club — creating nearly $15 billion in market value. Now, they’re reinventing their business....

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