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Brand Therapy

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Hi! We're Phil and Lauren, hosts of Brand Therapy. As brand strategists, we've helped hundreds of people and companies position, build, and promote their brands online. We think that a strong brand opens doors, and on Brand Therapy, we chat with the world's leading experts for the latest techniquesRead more

Popular episodes

151. How do you create a content funnel?

Dec 2 • 16:00

150. How do you plan an event? (f. Erika Kulovitz)

Nov 19 • 27:59
Dreaming of building an online or offline event? ⚙️ Then you're going to love this Brand Therapy episode. Our hosts Phil and Lauren meet with event producer Erika Kulovitz for insights on crafting the perfect educational experience. Erika shares her wisdom on understanding your attendees, booking speakers, and creating forward-thinking experiences in a post-COVID world. Ge...

BTH 150 EDITED

Nov 18 • 27:59
Dreaming of building an online or offline event? ⚙️ Then you're going to love this Brand Therapy episode. Our hosts Phil and Lauren meet with event producer Erika Kulovitz for insights on crafting the perfect educational experience. Erika shares her wisdom on understanding your attendees, booking speakers, and creating forward-thinking experiences in a post-COVID world. Ge...

149. How do you name a brand?

Nov 11 • 29:52
Stumped on a brand name? ✍️ You're not alone! In this Brand Therapy episode, brand strategists and hosts Phil and Lauren dish on their tricks for creating business names for clients. You'll learn their non-negotiables (including being easy to remember), techniques for brainstorming, and a can't-miss tool to get the ball rolling. For anyone who wants to finalize a business ...

148. How do you build an audience on LinkedIn?

Nov 5 • 29:07
Wish you could go viral on LinkedIn? 📢 After this enlightening Brand Therapy episode, you just might! Hosts Phil and Lauren meet with keynote speaker, coach, and bonafide LinkedIn expert Petra Zink to discuss the limitless potential of the platform. From lead generation to community building, Petra dishes on her tried-and-true methods for making the most of this often und...

147. When can you go off-brand?

Oct 29 • 15:04
Do brand strategists ever recommend going off-brand? 😱 These two Brand Therapy hosts sure do—for special cases! In this snappy episode, hosts Phil and Lauren have a frank discussion about when it's advisable to steer away from your brand rules. The two chat about branding milestones to hit before departing from the brand board, instances where going off-brand is acceptabl...

146. How do you protect yourself as an entrepreneur? (f. Mark Wright)

Oct 21 • 35:22
Daunted by the idea of consulting a lawyer for your small business? 📃 This Brand Therapy episode clarifies all! Brand strategists and hosts Phil and Lauren meet with Mark Wright to understand when and why a solopreneur or business owner should consult a lawyer. As a specialist in the law of blogs and creative works, Mark shares his legal wisdom on contracts, intellectual ...

145. How do you maximize your focus?

Oct 14 • 21:04
Wish you could get "in the zone" whenever you wanted? 👩🏼‍💻 Get ready, listener, because you're going to learn how! In her first-ever solo episode, our host Lauren dishes on discoveries she's made in the pursuit of absolute focus. From systems that provide clarity on priorities to creating a space that suits your vibe, this episode empowers you to make the most of every ...

144. How do you exercise mindfulness as an entrepreneur? (f. Chandresh Bhardwaj)

Oct 7 • 32:23
Feel like your life is a bucking horse and you're along for the ride? 🐴 This Brand Therapy episode is just what you need! Hosts Phil and Lauren meet with seventh-generation spiritual advisor (and long-time client) for his perspective on mindfulness in entrepreneurship. Chandresh digs into the power of intentionally calming your mind, overcoming anxiety, rejecting "the gri...

143. How do you define your niche?

Sep 30 • 12:45
How specific should you get with targeting your audience? 🎯 In the world of personal branding, brand strategists Phil and Lauren have a controversial opinion. In this no-nonsense episode of Brand Therapy, your hosts get real about the sweet spot of niching down. From procrastinating through strategizing to trying to appeal to everyone, you’ll be inspired to combat your ni...

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