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Brand Growth Heroes


Brand Growth Heroes gets the inside track from founders who are driving the transformational growth of some wildly successful scaling brands in consumer goods categories around the world.

Popular episodes

Little Moons: Revolutionising Ice Cream

Nov 25 • 29:25

Over the past 20 months, Little Moons has become a national obsession. Although the company was founded in 2010, the brand has only recently brought transformational growth to the nation's favourite frozen category, and now sells tens of millions of pounds of their delicious mochi ice cream across all major supermarkets and foodservice channels... and employs over 300 peop...

Tribe: Mission & Community at the Core. Delicious too.

Oct 27 • 30:00

Tribe is the UK's leading plant-based performance brand, offering a range of bars, active oats and shakes that are super tasty and appeal to more than just serious fitness fanatics....

How Bio&Me's 'Good for your Gut' Ranges are Driving Growth Across TWO Categories

Sep 22 • 40:08

Bio&Me offers consumers a range of granolas, porridges mueslis and yoghurts, all of which are allowed to carry the claim 'Good for your Gut'. In this episode:...

Dr. Will's: Taking on 'Big Food' in the Ketchup & Mayo Aisle

Sep 17 • 29:47

Dr. Will Breakey is the Co-founder of Dr Will's natural condiments brand. 
In this episode you'll hear:...

Scrumbles: How Pretty Poos are Driving Growth in Petfood

Sep 14 • 30:51

In this episode, Fiona speaks to Aneisha Soobroyen, founder of the gorgeous pet food brand Scrumbles, food for cats and dogs that's good for their gut AND good for the planet. 
Hear how 'pretty poos' are driving category growth, how Scrumbles competes in the highly competitive pet food category against global players, what it's like to work with your husband... and why they...

Strong Roots: Heading for £100m by Driving Growth on a GLOBAL scale.

Sep 2 • 37:40

Strong Roots has strong plans to hit £100 million in sales over the next few years.
In this third episode together, the founder Sam Dennigan and I discuss HOW they're going to do this....

How to Build a €50M Brand - Twice. Founders of Fulfil Bars and Cali Cali Foods.

Jun 16 • 46:51

You may not know their names yet, but you certainly know the first of their €50M brands.
Niall McGrath and Tom Gannon are legends in the Irish Consumer Goods industry, but in all fairness, they should actually be named and recognised as Consumer Goods brand-legends globally.
The Founders of Fulfil Nutrition protein bars, they built this business to €60M in the 2 years afte...

Biotiful Dairy: Creating the Gut Health Category

Jun 2 • 43:21

Natasha Bowes, the founder of innovative Kefir company Biotiful Dairy, shares the spellbinding business story behind the brand's success.  It's a story that highlights the dedication, hard work, and obsessional focus on product quality that's necessary to become a brand leader in today's competitive marketplace. With a portfolio of 7 ranges and market retail sales value of...

Minor Figures: The £30M Secret Success in Oat Milk

May 17 • 38:18

Minor Figures is the secret success story and insurgent brand that I really wasn't all that aware of before now.

How to win in Consumer Packaged Goods...without competing

May 4 • 40:15

Fiona talks to Alex Smith, the founder of innovative Strategy Consultancy Basic Arts. ...

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