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Behind the Numbers: eMarketer Podcast

Business

How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little funRead more

Popular episodes

How Bad is Facebook’s Young People Problem, Jack Steps Down and Teens Social Media | Dec 2, 2021

Dec 2 • 25:11
On today's episode, we discuss the severity of Facebook's young people problem, if we're looking at this issue the wrong way, and whether Instagram can continue to pick up the slack. We then talk about what to make of Twitter's CEO and co-founder Jack Dorsey stepping aside and a reordering of teens' favorite social media platforms. Tune in to the discussion with eMarketer ...

Brand Anatomy: How Reddit is Growing Its Brand Through International Expansion | Dec 1, 2021

Dec 1 • 24:35
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Harold Klaje, executive vice president and president of global advertising at Reddit, to discuss which markets are the platform’s top priority, how Reddit caters to users and advertisers abroad, and how brands are building their ow...

Around the World with … Holiday Shopping in 2021 | Nov 30, 2021

Nov 30 • 26:57
On today’s one-year anniversary episode of the Around the World show, we look at how holiday shopping this year will be—and won't be—different from last year. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior researcher Man-Chung Cheung and principal analyst at Insider Intelligence Karin von Abrams.

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How All the Insurance is Changing, Paying When You Drive and Insurance As You Buy | Nov 29, 2021

Nov 29 • 21:36
On today's episode, we discuss how the world of insurance is changing, how claims can be settled in seconds, and how smart sensors can make sure you only pay when you actually drive. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Eleni Digalaki.

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Brand Anatomy: How Mack Weldon Went From D2C to Omnichannel | Nov 24, 2021

Nov 24 • 22:35
In this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brian Berger, founder and CEO of Mack Weldon, to discuss how his brand embraced an omnichannel strategy to improve the customer experience—and do better in the process. We also cover how Mack Weldon has tackled the supply chain iss...

The Weekly Listen: Can Ride-Sharing Survive, Living With Less and a Thanksgiving Quiz | Nov 23, 2021

Nov 23 • 46:11
On today's episode, we discuss whether ride-sharing and delivery services can survive, the "choosing to live with less" movement, buying with purpose, whether Disney+ subscribers will overtake Netflix, Facebook's (Meta's) new glove, the "great big Thanksgiving quiz," what doesn't exist in California, and more. Tune in to the discussion with eMarketer senior forecasting ana...

How Trust Affects Social Ad Attitudes, Facebook Charges Targeting and TikTok’s Growth | Nov 22, 2021

Nov 22 • 23:21
On today's episode, we discuss how Americans feel about the different social media platforms and the extent to which trust affects usage and attitudes toward advertising. We then talk about Facebook scrapping certain kinds of ad targeting and some rather lofty expectations for TikTok. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and senio...

The Weekly Listen: Is the Metaverse a Good Idea, Goodbye Primetime and Second Screens | Nov 19, 2021

Nov 19 • 46:44
On today's episode, we discuss whether the metaverse is even a good idea, what comes after primetime advertising, how powerful gaming influencers are, what everyone is doing on their second screens while watching TV, dislike buttons getting the thumbs down, the best "working from somewhere" tips, a little-known secret about the Statue of Liberty, and more. Tune in to the d...

The 'Always-With-You' Doctor, Health Tracking Devices, and the 'Quantified Self' | Nov 18, 2021

Nov 18 • 21:17
On today's episode, we discuss what it would be like to have a doctor checking on you all the time, what devices are most likely to be used for remote patient monitoring, and the "quantified self" movement. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Lisa Phillips.

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advertising@insiderintellige...

Disney+ Slows Down, HBO Max Approaches a Milestone, and Can Peacock Compete? | Nov 17, 2021

Nov 17 • 19:09
On today's episode, we discuss why Disney+ subscriber growth has slammed into a wall and how HBO Max might make its offering even more competitive. We then talk about whether Roku's recent slowdown is temporary or something more systemic, and if Peacock will likely move up—or down—Americans' video streaming priorities list. Tune in to the discussion with eMarketer senior a...

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