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Ad Age Ad Lib

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Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editors and reporters. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — andRead more

Popular episodes

Why Rick Astley is never gonna give up snacks or drums

Dec 16 • 39:31

How The Lincoln Project’s endless stream of viral ads were actually made (in record time)

Dec 11 • 41:00

Behind Hendrick's Gin's quirky ad approach

Dec 3 • 29:51

On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has included stunts like the "Hendrick’s High Wheel,” a decidedly old-fashioned exercise bike. It's part of the brand’s Luddite marketing shtick, which has included the Horatio, a “so...

Behind Calm's unexpected Election Night win

Nov 24 • 28:49

In this week's episode Ad Age's Jeanine Poggi is joined by Katie Shill, senior director of brand marketing at Calm. The meditation app won election night with its sponsorship of CNN’s “Key Race” alerts, encouraging viewers to take a break and find a moment of calm. Shill discusses how the sponsorship came together, results of the buy and how the meditation company plans to...

How Activision Blizzard found success amid a global pandemic

Nov 19 • 32:37

On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Brandon Snow, senior VP, chief revenue officer, esports, Activision Blizzard. Pandemic lockdowns were a boon for esports, with viewers flocking to gaming as other live sports and entertainment were shut down. Activision Blizzard was one of the benefactors of the pandemic, garnering impressive ...

How streaming news channels made their mark in the 2020 election

Nov 12 • 22:18

How to not miss the mark in multicultural marketing

Nov 4 • 43:38

Senior editor Jeanine Poggi and agency reporter Lindsay Rittenhouse, speak with industry leaders Jill Kelly, U.S. chief marketing officer, GroupM, Kimberly Paige, exec VP and chief marketing officer, BET Networks, Soon Mee Kim, chief diversity, equity and inclusion officer and executive VP at Omnicom Public Relations Group, and Tiffany Edwards, global head of diversity and...

The state of the CMO

Oct 1 • 31:05

How a microbe from Yellowstone could shake up the food industry

Sep 24 • 28:38

When Karuna Rawal got a call from a recruiter about a marketing gig at a startup using a microbe to make protein-packed, animal-free food, she was intrigued. The lifelong vegetarian joined the company, now called Nature's Fynd, as its chief marketing officer and first marketing hire. Now, she and her Chicago-based team are just starting to get the company's name out in the...

LinkedIn’s head of global sales on the early pandemic ad panic

Sep 10 • 33:01

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