99 - The Cost of Optimizing for the Wrong Metrics | Rand Fishkin (Co-Founder & CEO, SparkToro)
Rand Fishkin (Co-Founder & CEO, SparkToro) joined Chris Walker the other day to talk about his book Lost & Founder and break down his article “Something is Rotten in Online Advertising.” They talk about what you can do with your marketing dollars outside of paid advertising, the cost of optimizing… Read more
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