99 - The Cost of Optimizing for the Wrong Metrics | Rand Fishkin (Co-Founder & CEO, SparkToro)

State of Demand Gen

Jan 31, 2021
See more clips from this show
Rand Fishkin (Co-Founder & CEO, SparkToro) joined Chris Walker the other day to talk about his book Lost & Founder and break down his article “Something is Rotten in Online Advertising.” They talk about what you can do with your marketing dollars outside of paid advertising, the cost of optimizingRead more
TwitterBlogCareersPress KitCommunity GuidelinesTerms of ServicePrivacy Policy
© 2021 Akora Labs, Inc.