Carly Bigi is the Founder & CEO of Laws of Motion.
Carly is a first-time founder who launched Laws of Motion during her MBA at Columbia University.
Laws of Motion is flipping the apparel industry on its head by providing data-driven custom womenswear. Contrary to the standard sizing offered by most apparel brands, Laws of Motion uses your personalized measurements and a robust dataset of 10,000 other women to create clothes that fit you perfectly. Today, they go-to-market with 144 micro-sizes to serve every shape and size. When Covid hit in early March 2020, Laws of Motion shut down their popular apparel line and repurposed the entire company to make PPE. They donated 1M masks and delivered 2.4M gowns and 2M shoe covers to help frontline healthcare workers fight the pandemic.
Get 15% off Laws of Motion with code "Kallaway15"
Tune in to hear Carly’s story!
EPISODE TOPICS

Sections
- (3:20) – The Origin Story
- (7:13) – The Build
- (31:17) – The Founder
- (39:41) – The Brainstorm
Topics
- (2:33) Carly’s background
- (3:20) What is Laws of Motion
- (4:05) Approach to MBA
- (6:25) Bootstrapping vs funding
- (7:013) What was the market opportunity that others missed?
- (10:23) Biggest doubts/assumptions in the early days
- (12:13) Where did the name Laws of Motion come from?
- (12:43) Laws of Motion customer journey
- (13:44) Avoiding the inventory problem
- (16:02) Building a custom factory
- (17:04) What hasn’t worked with Laws of Motion
- (19:01) The 3 levers of IP for Laws of Motion
- (20:16) Covid impact and shifting to PPE
- (23:48) Laws of Motion product line
- (24:55) 10X growth
- (26:03) Manifesting the future for Laws of Motion
- (27:05) Hiring
- (29:33) Startup Manifesto
- (31:17) Advice to younger self
- (32:43) Needle mover habit
- (37:48) Carly’s wellness stack
- (35:08) Personal operating system
- (39:41) The Brainstorm – Improving longevity, designing a new umbrella from the ground up and encouraging more entrepreneurship

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43. Carly Bigi | Laws of Motion (custom womenswear)

The Founder

business, "society & culture"